You know those ideas that, for lack of time, courage or money, you never brought forward?
If you identify with this situation, it's time to take the second step: register the second edition of the event "Project Garage", conceived and organized by companies Inesplorato (curated knowledge) and IdeaFixa (channel of inspiration and expression visual). The intention of the event is to enable good ideas come out of the drawer and turn into successful actions.
To participate, you must register on the site www.projetosdegaragem.com and send a document telling what your project, until August 22. He will be evaluated by a board of trustees and the best proposals are selected. The "garageiros" as they are called those selected will be assisted by a team of experts to transform the idea into real business opportunities. Then, during the event, will have the opportunity to present its plan for people interested in supporting new ideas, such as entrepreneurs, businessmen and executives.
More details at: www.projetosdegaragem.com .
The brand Stella Artois Black presented in London, 3-21 July, called The Black Diamond, an experience / immersion theater created by Mother London. For those who never heard of theater immersion is a relatively recent term, where viewers are invited to attend a show.
Two lovers, a diamond, a thief and a curse. Love, deception and desire. The plot brings these elements, like a French film noir of the 1960s. Viewers have to participate in the piece, as if they were actors. And only those viewers can discover the secret of the Black Diamond. The play took place in bars and pubs in the London district of Shoreditch. The story takes place simultaneously on the Internet and on stage, thus making a mix of online / real, where adiquirir to try some of the limited tickets, Londoners should register on the site www.stellaartoisblack.com .
It is, according to the agency, the evolution of a project carried out last year called The Night Chauffeur . Below a film promoting the experience. Cool!
Sony Music and The British Vaccines, one of the bands most hypes of the year, will have its newest clip produced with help from fans across the platform of posting photos Instagram (which lets you apply filters "vintage" in the photos).
The music chosen for the video is 'Wetsuit'. To participate, the band wants to know what their fans did more than in any summer, which they described as "Epic Summer." Images must be posted on Instagram with the hashtag # vaccinesvideo. The producers will choose the images that match the music more and use the official video for 'Wetsuit'. Rock band darling of the moment opened up a site for the project. "We want to capture the perfect summer song, with the help of their pictures of festivals," explains the presentation of www.vaccinesvideo.com .
The agency responsible is the Anomaly, which made a video to explain the action, watch:
The Wieden + Kennedy has created a series of viral videos to promote the "New Face of Old Spice." Actor and model Fabio Lanzoni is known to have printed several covers of books, romance novels sold at newsstands.
The strategy for the brand of Procter & Gamble, in fact, does not mean the end of the dynasty of Isaiah Mustafa, a former football player who became world famous with the movie " The Man Your Man Could Smell Like ", winner of Grand Prix Cannes Film Festival 2010.
Although no agency or advertiser indicate that there is great anticipation for the triumphant return of Mustafa soon. Is there a website to publicize Fabio (actually a YouTube channel), where most of the user reviews claims by the old poster boy. One of them says: "Come back with Isaiah Mustafa. You were good together. Pay what he asks. "
The films show Fabio in fun situations. In one, the model is on top of a piano. In another, is in the middle of the forest and hold your hair musical instruments. Finally, it appears a number in a bathtub, where he plays the saxophone. There are several other viral infections that can be accessed through the page Fabio. Check out some of them below.
PIANO
HAIR
MESSAGE IN A BOTTLE
Renowned film director, screenwriter, producer, animator and voice actor Brazilian Carlos Saldanha (animation River and Ice Age trilogy) is the new protagonist of the campaign Welcome to Club Nextel, which debuts July 17, network national, in the main TV stations.
For the first time, Carlos Saldanha is the other side of the camera, starring in an advertising film which will tell his life story and success: a guy who, in his opinion, was never the smartest in the class, or what best drew, but eager to realize a dream, he changed his country and started a new life, achieving your goals.
Created by Loducca, the campaign follows the concept of characters who lend their personal content with different stories. Carioca and living in USA, Saldanha has gained visibility and international recognition for the recent production of the film Rio, world record at the box office, and for his work as director of Ice Age 1, 2 and 3.
"Carlos Saldanha's choice was motivated by the unique path he took to get where you are. Leaving the country for almost 20 years to devote the animation was not obvious. Undoubtedly, the Saldanha had so much courage, determination and will to move forward, grab for not giving up 'of your nut. " He is an example to us all that dreams can be achieved, can come true. It only depends on ourselves, "says Gustavo Diament, VP of marketing for Nextel.
In the commercial, produced by O2 Filmes Alex Gabassi directed by Carlos Saldanha walks on a flat white, while his drawings appear on the screen in animated form. "It's like he walked on a blank page and, as you talking about your life, it is being shown," said Guga Ketzer, partner and general creative director of Loducca. "I think we're reinventing the way the campaign without losing the essence" Ketzer complete.
With a movie in the form of manifesto, various graphic elements, special actions for the web and vehicles that speak to young audiences, Nike debut a communication focused on the world of racing. Signed by F / Nazca, the action called '# COISADABOA' aims to generate curiosity and anticipation in the environments to encourage young people to practice this sport. The campaign uses the language of addiction that causes the race in its practitioners and that it has clear advantage over other addictions, is the only one who does the body good.
To find your target audience and speak to him on several platforms, the strategy '# COISADABOA' was developed in two phases. The first with a teaser that exposes the hash tag # COISADABOA along with a phone number. Adhesives were bonded to the main bathroom ballads of Sao Paulo and Rio de Janeiro and small brick in the newspapers "announced" the arrival of the new # COISADABOA. Intervention programs on MTV and Hi FM also reported the hashtag and phone. The caller heard a message that something new was in the area. Who was impacted by blogs and Twitter listened to the message for redirection, Nike Running fanpage on Facebook.
The second part of the campaign itself is the revelation that a communication is # COISADABOA bold incentive to the practice of running and exploring the world of addiction as a subversive feature to talk with young people. Composed for the film "Addiction," posted on the Internet, on TV channels Multishow and MTV, and in major theaters in Sao Paulo and Rio de Janeiro, the campaign also provides booklets for young Rolling Stone magazines, Trip and TPM. The inserts, designed in the form of lick-lick, will also apply in the ballads, and some seats of cinemas will pen drives that bring the movie. In addition, the campaign includes online media and the application "COISADABOA Phone #". An action of the Foursquare geolocation disclose the points of free training that Nike offer.
Makes a little while, but I found this very nice action of Canadian NGO The Dogwood Initiative, part of his recent campaign in Tankers, which seeks to alert people about the danger of oil tankers and oil spills in the oceans.
The agency Rethink Communications, Canada, created posters for the purpose of warning about the environment in the streets of Vancouver. Posters were made with material certified not to impact the environment, but the gap is even soluble ink used in the rain that dripped, staining of the posters down, and giving rise to the following sentence: "Oil spills affect everyone." On the site the public could vote on a petition against the spill.
Check out the action in the video below. Very good!
pathway via
Greenpeace does not really afraid of campaigns attacking some of the biggest brands in the world, as we have seen in relation to Kit Kat , BP , Facebook , Mattel and more recently, the Volkswagen .
A recent investigation by Greenpeace found that a cluster of Chinese factories, which provide for multinationals such as Nike, Adidas, Puma, H & M, Lacoste and a dozen other international brands of fashion, continues to pollute with hazardous chemicals the major waterways of China . This was despite insisting that Western buyers require their suppliers to comply with the highest Western standards. Unfortunately, these facilities are only the tip of the iceberg. In many countries, hazardous chemicals are being released into our precious waterways, poisoning our water and threatening the life of people and animals.
Two giants, Adidas and Nike, were chosen for a new Greenpeace campaign called Detox , which plans to launch a challenge for these brands.
Like any of its champion athletes and superstars who have stumbled at times in their careers or faced difficult situations and decisions, these big brands have a choice. They can see this news as an obstacle, and try to ignore it, or they may see it as an opportunity to come back stronger than ever, and work with its suppliers to eliminate the release of toxic chemicals in our waters.
The idea is to see which brand will do the right thing first. Detox is a campaign that is fueled by commercial parodies and communication languages used by these big brand names, ending with the recent Adidas slogan: Are you all in?
It's worth the click! Vs Nike. Adidas.
The old rincha Brazil vs Argentina is the theme of the new commercial for Coca-Cola, made especially for the Copa America, which the brand is an official sponsor.
The video shows an Argentinian fan sneaked into the midst of our fans. That's right, in the middle of a hermano Brazilian fans, because the tickets from Argentina have been exhausted. But like any passionate fan, the guy can not hold. Creation is the Holy One of Buenos Aires.
Horse Pen Pens are little known, and still have a very important attribute: they are the most ink contains in its category.
Even though with this powerful quality, the brand still faces a big problem in Thailand, most people only go to places and ask for a pen and not a specific brand.
The challenge for a new campaign was to show the product benefit in a creative way, and attract everyone's attention without using electricity or other resource. The result then was a series of billboards where there was only a pen and printed a rope tied to its tip and was attached to the other end of the panel. With the wind blowing on the rope and swinging it, the feeling is that a line was being drawn by the pen, without stopping for even a second. Simple but ingenious. The phrase "non-stop writing" closes the concept.
Creation is the McCann Worldgroup Thailand.
WWF Hungary made an action rather simple and striking, with the goal of reaching as many people as possible, showing the work of NGOs and not forgetting the sustainable values.
For this, the NGOs called two volunteers dressed in panda in an action that occurred within a busy shopping mall in the country. A volunteer was positioned at the beginning of the escalator in the mall and with just ONE leaflet, delivered the message that was read by the people and soon after delivered to the second panda at the end of the escalator.
About 250,000 people were affected and the action was highlighted on blogs around the world. Something very difficult to occur when the subject is proselytizing. The message that the campaign brought with it was "only one copy was printed, because we believe he can convince him to give 1% of your tax for preservation. Help save the forests. 2011 is the Year of Forests. "
The campaign was made by Akció 360 and Umbrella. It's worth the click.
The channel TyC Sports in Argentina created a relaxed commercial, titled "True Lies" (True Lies), to promote the American Cup in the country.
In it, a comedian tells a series of jokes about Argentines, many of them well known in Brazil, and smiles in the audience awake. Between the jokes, images appear of great players today such as Messi and Tevez, and the past, like Maradona, to deny or illustrate thoughts and jokes that the Argentines are egocentric sulking if they think the princes.
The video, posted on YouTube, shows the TV commercial with the Argentine jokes about themselves, such as:
"You know what the best business in the world? You buy an Argentine for what he is worth and sell him for what he says goes. "After that first joke, emerge in the commercial images of news about millionaires club proposed for Messi, Tevez and Higuain.
"Do you know the favorite game of Argentina? The yo-yo. [Yoyo, I I]. " About this joke, it appears the former captain Ayala celebrating a goal and dedicating several times to try to "you" [teammates and fans].
"You know why Argentina is the country that has more babies born seven months? Why not put up with their own mothers Argentines nine months. "Suddenly it appears Zanetti being honored for 16 years stay in Italy.
"Do you know why the Argentines do not use parachutes? Because of all forms will fall ill. "Then the coach Marcelo Bielsa appears to be applauded and welcomed by the Chileans for their work in front of your selection.
"Argentines are like gods. They are everywhere, but nobody can see them. " Logo appears Maradona being worshiped.
"You know how the Argentines call? Spermatozoa. In a million, is people, and thousands are useless. " Then the commercial ends with a series of Argentine soccer star, from Di Stefano and Batistuta up Aguero and Mascherano.
The commercial won acclaim in Argentina, but also generated some controversy. Some credit the reputation of egocentric only to Buenos Aires, the capital of Argentina, for example. Creation is the Young & Rubicam Buenos Aires.
