"Long Live Imagination" is the theme of Canon's new campaign, which includes the participation of the filmmaker, actor and producer Ron Howard (A Beautiful Mind, The Da Vinci Code and The Dilemma).
The brand invites surfers to send their "most creative" photo-based movie themes to "Project Imagin8ion." Interested persons should send photos until June 14 at site. Ron Howard and a group of experts from Canon will select eight photos, which will become the basis and inspiration for a short film in Hollywood, made with Canon DSLR products.
Check out the movie "Parade", created by Grey New York and announces the project.
BEHIND THE SCENES
via CCSP
I found it strange when I saw this trailer yesterday and decided to take a look at what it was.
The movie "The Muppets," Disney had its first trailer released, but instead of a traditional teaser, announced the name of a romantic comedy called "Green With Envy '. The supposed film starring Jason Segel ('I Love You, Man') and Amy Adams ("Home to Me ') won by poster (above). Only the 50 seconds of video that Kermit and company appear to show who the real stars of filme.No trailer, are not revealed many details about the story.
But we know that the film tells the story of Gary (Segel), who tries to meet the Muppets to perform a benefit concert to save their movie studio from the evil Tex Richman (Crus Cooper). Tex wants to destroy the studio to have access to oil that is in the basement of the ground.
Who signs the direction of the film is James Bobin ("Just Before the Heartbreak Kid Who '), and the screenplay was done by Jason Segel - who also participates in the film. In addition to Segel, the cast includes Alan Arkin ("Trouble in the Family '), Billy Crystal (" The Mafia Around the Couch'), Jack Black ("Gulliver's Travels"), Zach Galifianakis ('Birth of A Journey' ), Jean-Claude Van Damme ("Bloodsport") and Emily Blunt (The Devil Wears Prada). Who can be an extra in the film is Dave Grohl, Foo Fighters frontman, according to the NME site. Grohl will oust the original drummer Muppet, Animal, who must be absent from their commitments to a treatment control raiva.Para the construction of characters, Disney would have asked an aid to 'Brains of Pixar' to combine the effects of animation with real actors. The recordings took place in Los Angeles and the forecast is the film debut in December 2011.
The official trailer video in less than five days now has nearly 1 million hits, not counting the numerous copies that have proliferated over the network.
Part of his campaign " Pulse Of The City , "Being Henry is an interactive movie created to promote the Evoke model, the Range Rover, classic luxury jeeps.
Mix of comedy, action, romance ... you choose the destination of Comrade Henry there, as the video rolls, you make choices that will change the course of history to find their own outcome. In total, nine different directions that the movie may take a total of 32 different endings. The point of all this? While you play God, customize a brand new Range Rover, with his face, showing the wide variety of customization of the new vehicle. Accesses there: www.helloevoque.com / beinghenry
Creation is the Brooklyn Brothers London, directed the award-winning director Nick Gordon, & Co. of somesuch. Digital Production Less Rain. The film stars actor Leo Fitzpatric.
Simply amazing how subtle this video released by an Irish group met to embrace the cause and encourage teenagers to face the front and defend friends who suffer homophobic bullying.
The initiative, called Stand Up! Is the Belong To, an organization of gay, lesbian, bisexual and transgender people between 14 and 23 years. According to the group's website, "LGBT youth need to be respected and treated just like all other young people, and feel safe and supported by their families, schools and society, which can thrive in a healthy way as equal citizens."
The film was written and directed by Anna Rodgers & Aoife Kelleher, account production of Zlata Filipovic, via Crossing the Line Films.
Tip @ brunagabii
It was recently announced that the Dodge brand has teamed with Universal Pictures creating a partnership at various levels to support the next action thriller from Universal, Fast Five (the fifth film in the franchise The Fast and the Furious), and the 2011 Dodge Charger. The Dodge Charger Dodge vehicles provided several 2010 and 2011 for the chase scenes that occur throughout the film.
Below you will confer a commercial released by Dodge. The idea of the campaign promoting the partnership is to show that the films are always better when there are scenes of persecution and of course, cars that can withstand the jolt. This concept extends through the website www.dodge.com / fastfive , where there are several behind the scenes videos, as well as promotions, actions on social networks and also presents in detail all the cars that were used in the film.
Creation is the Wieden + Kennedy, Portland, produced by Biscuit Filmworks, directed by Steve Rogers and effects of the A52.
Ended the anxiety to know what the new project of Arnold Schwarzenegger, now that he is no longer governor of California. The site of Entertainment Weekly announced that the actor, along with Stan Lee, one of the most acclaimed cartoonists in the world, is developing an animated TV series and a comic book in which he is the hero, called The Governator (this possibly will also be the name of the TV show and the comic, but nothing was said officially).
"When I disputed the election for governor in 2003, and began to hear people talking about 'the Governator', I thought the word cool," Schwarzenegger said about the mixing of English words "governor" (governor, in Portuguese) and "terminator" (a term that, in the original, calls the film The Terminator and gives name to the character played by him in the production). "The word Governator combined two worlds: the world of politics and the world of cinema. And now it includes everything. Board governor, the Terminator, the world of bodybuilding, True Lies ... ".
Both projects should only come out next year, but some details have been revealed. "The Governator will be a great superhero, but he will also be Arnold Schwarzenegger," said Lee, explaining that this is a fictional character part. "We are using all elements of the personal life of Arnold, as his wife [Maria Shriver], his sons and the fact that he was governor. The difference lies in the fact that after he leaves the office of governor, Arnold decides to become someone who fights crime and develops a secret center for combating high-tech crime beneath his home in Brentwood. "
The Governator will also have a fleet of special cars, which are there to help him on his missions, "supertrajes" that make your life easier in the action scenes, and a whole team of helpers.
Kobe Bryant is one of the biggest NBA stars. Acting in Los Angeles, where Hollywood is a district, should not take long for it to be also a star in cinema and TV screens worldwide.
At that depend on the filmmaker Robert Rodriguez (Sin City and Machete), this new role in the player's life should happen sooner than most people realize. He has already put the wing-guard to act in a movie. Well, actually it's more a commercial for Nike's new shoes signed by Bryant: Zoom Kobe VI.
It is the sixth edition of the shoe that revolutionized three years ago, the fourth edition, by preferring the use of pipe down. Thus, the athlete who uses the accessory has more mobility on the court. After Bryant himself had requested the change to Nike, other players also joined to this change to shoes with ankle support. The new shoes, as well as its full commercial launch will be in the "All-Star Weekend," which will be held between 18 and 20 February.
For now, we must content ourselves with the small trailer, available on the Internet, which presents Kobe in his film " The Black Mamba ". The name is a reference to one of the many names of Bryant, who appears here in the best style thrash / kitsch / brawl. For those unaware, Black Mamba is one of the most poisonous snakes in the world, who lives in Africa. Its venom is so powerful that can kill a human in minutes.
I found this really cool campaign created by Leo Burnett / Arc to promote the City Life Film Project , a project that aims to find young filmmakers in neighborhoods of Toronto, where poor people live. In these neighborhoods the violence and drug trafficking dominate the lives of young people, and it had only 30% of students finish high school.
The initiative is a partnership between producer Temple Street Productions and The Remix Project NGO in an attempt to provide skills for these young people and help them build a career in TV and film.
The campaign comes with " The Downfall Movie , "a fictional film draws attention to the project, but earns posters with QR Codes and even a trailer, making the whole thing seem real. In presenting the film, a writing appears saying "This film was never made," explained then that the young man who had made this movie was never a director and was shot dead at his home.
The project draws attention to the great opportunity that the initiative offers young people, can give them a life and a much better future. The campaign then summons these young people to submit their scripts and a unique chance to compete, among the many submitted, 10 finalists were selected, and three of them chosen to work alongside great directors and film professionals, having his works made into movies truth.
The idea is that this initiative takes place every year, every year trying to inspire more and more young people.
Directed by Solve Sundsbo and the classical music of Owen Pallett, 14 players representing the black and white, 14 different narratives through iconic images. Every season, The New York Times Magazine produces photographic essays with artistic greats of cinema, and this year decided to innovate and launch a project through video, called " Fourteen Actors Acting , "a beautiful work that does not help many explanations production and leaves the interpretation of each of the actors to the public imagination.
We're talking big names: Javier Bardem, James Franco, Natalie Portman, Jesse Eisenberg, Chloe Moretz, Matt Damon, Michael Douglas, Jennifer Lawrence, Noomi Rapace, Vincent Cassel, Anthony Mackie, Robert Duvall, Lesley Manville and Tilda Swinton. The interpretations of each are individual exercises.
For those who never heard of, the Norwegian Sondsbo is known for his work in the fashion world, with works of photography for brands like Channel and Yves Saint-Laurent. Check out the videos of beautiful design below:
Very good this action taken by BMW Motorrad in Germany.
During an exciting business rolling in the cinemas, the brand decided to put some projections of your logo flashes through in the ad. When the protagonist of the video, the pilot Rubens Xaus, asking for people in the audience close their eyes, they just saw the BMW logo, which subliminally, came into their heads. The campaign was a success and resulted in a great demand for the bike during its launch. Fantastic, no?
Creation is the German Serviceplan, produced by Embassy Of Dreams Filmproduktion, directed by John Buche.
Filmmaker Michael Bay (director of great movies like Armageddon, Pearl Harbor, The Island and Transformers) has just made its last commercial work, he has directed a video for the consecrated brand Victoria's Secret. The advertisement, which has as its theme the question "What is your fantasy?", Aired during the show's secret mark this year, the 2010 Victoria's Secret Fashion Show.
It's amazing how, even in an advertisement with stunning lingerie models, Bay still manages to make his mark, with quick cuts and plans found in these 90-second commercial. The supermodels are part of the video are: Adriana Lima, Candice Swanepoel, Chanel Iman, Erin Heatherton, Katsia Zingarevich, Lily Aldridge and Rosie Huntington-Whiteley. Great post for a Friday 
After " Moments , "directed by Nuno Rocha, and" Something Good "by Rui Vieira, LG Portugal has just made his third short film titled" Orion House. " The brand intends thereby enhancing the latest communications strategy that has as main objective to promote the closeness to the consumer using engaging stories and simultaneously communicate the emotional side of the brand.
Using a language intimate and wrapped in a summer environment, the short English director Christopher Hewitt intends to arouse different emotions that make up the spectrum of life: sadness, loneliness, surprise, love and hope.
This film follows two characters, both lonely, but differently. Alexandra (Alex), has just moved to the UK coming from Portugal, and combat the isolation of living alone in a foreign country. Daniel has recently lost his brother in a car accident, and demand a profound event that will help you move on. What happens next is the collision of two strangers and the alignment of a star. The time cycle begins again and with it comes something true. Something good.
This third short film continues to be inspired by the concept and the Life's Good slogan institutional brand platform, developed by Good Things Happen Fullsix. Like the two previous films, "Orion House" will be available in lgportugal.com and promises to move in its more than 5 minutes in length, presenting the main characters and unique story that connects them. It's worth (a lot) watch!
ORION HOUSE
