In order to arouse the attention of people to the water crisis in the world, UNICEF U.S. decided to promote a different action. The institution has proposed some celebrities to donate a certain amount of water in their homes so that the liquid was envazado in bottles with caricatures of each.
The collection " Celebrity Tap "features water consumed by Rihanna, Taylor Swift, Dwight Roward, Selena Gomez, Robin Williams and Adrian Grenier and is drawn between people who access the website of the campaign, which calls for cash donations for UNICEF, but not exclude the draw who choose not to donate. Anyone who lives in the United States can register for the site and apply for a kit with bottles of the famous. The sweepstakes runs until 30/4.
The bottles are delivered to the winners in a box of white wood, and beyond the caricature of each celebrity, make a plea for people to donate money to help children in need of running water. Every dollar given to humanitarian aid through the e-mail address will assist in the provision of piped water and drinking for a needy child for a period of forty days.
Some videos promoting the action you can check below. The campaign is responsible for Droga5, with Uber Content production and direction of Amir Farhang.
For those who never heard of such a campaign was born in New York in 2007, when UNICEF has partnered with local restaurants to waiters conspired to their customers to donate $ 1 for water consumed during the meal. Abroad, it is common for businesses to provide safe water for consumption without charging anything for it. After practice in New York restaurants, the institution decided to dare and launched the series "Celebrity Tap" under the slogan "Everything is better famous" - "Everything is better when it is famous."
RIHANNA
SELENA GOMEZ
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The Range Rover has just launched its international campaign "Pulse of the City," what happens in the major cities of the world to celebrate the launch of revolutionary new Range Rover Evoque, the vehicle more efficient and more urban-ever Range Rover brand . The new model has to meet the needs of a new generation of urban drivers seeking elegance and sporting style, without sacrificing the luxury and new technologies.
The campaign will be activated in major cities like New York, Shanghai, London, Paris, Berlin, Milan, Sydney, Sao Paulo, Moscow and Madrid. The avant-garde architecture of these cities form the backdrop against which the car was inspired to attract a new audience, cosmopolitan and modern.
About 40 personalities from the world of arts, design, fashion, journalism, food, high fashion, entertainment and business, will share in the next 12 months, their impressions and their insipirações about their city and country. Here in Brazil, the task came from the renowned " The Twins ". Like the Range Rover Evoque was inspired by the city, these 'City Shapers' count, a microsite , designed especially for the campaign, their favorite places, restaurants or shops where you buy clothes and accessories for the day-to-day, both in their city of origin and in cities where they often work.
Phil Popham, managing director of Land Rover said: "The Range Rover Evoque is the smaller vehicle, light and efficient brand, and is therefore ideal for urban driving. Land Rover brought together more than 40 opinion leaders who live in big cities in the world to join the launch of the Range Rover Evoque. "
The ultimate goal of this campaign is to capture the "pulse of the city" through interactive comments of "City Shapers" and followers of the page so you can produce, in 2011, a "portrait" of the real and digital world's largest cities. The project is responsible for the agency Brooklyn Brothers London.
The Kit Kat is famous for its slogan "Have a Break, Have a KitKat", where the company invites its customers to stop a little bit what they're doing and simply enjoy one of their chocolates.
I found this simple and ingenious intervention performed by the agency UbachsWisbrun / JWT, Amsterdam, promoting the brand Kit Kat in an art gallery in the Netherlands. During the exhibition "Abstract USA," what's going on since September 2010 in the gallery Twenthe Rijksmuseum, the guys decided to add one more piece of art for the collection.
We're talking about a big red box. Simple as that, a big red screen and nothing more. Meaningless. People who visited the environment were curious to try to find some art in the play, when faced with the description on the side saying "Have a Break, Have a KitKat."
At first, nothing more. But the video below, documenting people's reactions, shows that the project was actually pretty fun. Anyone in Europe and want to go there, the exhibition will be rolling up February/2011.
Change, adapt to new digital times, have a brand easier, dynamic, easy to use and usability are all influential factors for the U.S. channel Comedy Central changed its brand after many years, the channel starts its actual use from January 1, 2011.
Before long, large sites have started to treat the new identity in a negative way, as the Under Consideration , which questions whether the channel would still be fun, making a criticism that the new logo would be very serious and out of context to the channel. Not to mention the rain of outraged comments from fans on big sites like Huffington Post and New York Magazine .
But the whole truth and irony behind the new logo is beginning to be revealed, and all his genius began to be appreciated, as is seen in a beautiful article FastCo Design . Clearly the new brand is a combination of two letters "C" attached to the channel name, but the joke is that it also looks much the international symbol of the "copyright" broken, who knows the spirit, politically incorrect channel, you know that nothing was by chance, it was the intention.
Polemics and sacanagens part, the fact is that the network likes to play with any situation, after Jon Stewart and Stephen Colbert are their bosses cars, winners of numerous awards and high ratings, the irony is that most can do in Comedy Central. Another interesting fact is that the brand now joins the group of "brand-letters", such as the F Facebook, Twitter with your T, with its Orkut O, among others, its digital implementation is much easier to happen in any scenario that is presented. This is clear in the video released by the channel.
In all aspects of design and given what we call cross media, I have to agree that the new logo is perfect. Both in its usability and minimalism, and in its intention to mock the copyright in a fantastic and intelligent. And what do you think?
Check out the fantastic video official Comedy Central has already provided on your site and draw your own conclusions.
Troy Anthony Davis is now 42 years. He was only 21 when, in August 1989, the police officer Mark Allen MacPhail was murdered outside a restaurant in Savannah, in the U.S. state of Georgia. Several witnesses pointed to Troy Davis guilty and was based on his testimony that he was sentenced to death in 1991, despite not having been found the murder weapon and there is no physical evidence for prosecution.
Three times, Troy Davis has already had its three days and always saw the postponement of the implementation arises a few days or hours, the same. The convict, who is no longer 19 years on death row, always be declared innocent and most of the prosecution witnesses withdrew, however, their testimony or changed in, claiming they were pressured by police. Only two witnesses remain the case against Troy Davis, there is a strong likelihood of them being the real culprit.
For all this, on August 17, 2009 the U.S. Supreme Court ordered the Court of Georgia to conduct a new trial, Troy Davis giving a second chance. However, on August 24, 2010 Judge William T. Moore Jr. ruled that the prisoner did not "clearly established" their innocence at the hearing between 23 and 24 June, which means that he or she may still face execution.
Amnesty International does not know if the offender is guilty or innocent, but as opposed to the death penalty as punishment, will require that is not running and then decided to launch a campaign and a mega undersigned that the guy does not run .
One of the actions taken by them was "Making the invisible visible", where in London, was executed for an urban art "Making the invisible visible." The goal is to raise public awareness of the case of Troy Davis. The action was to recreate the image of Troy in an enclosure of a house, allowing the image to be visible only from certain angles, creating a surprise effect on people passing by. Beside the art was the logo of Amnesty International and a link to the site of action.
The project is responsible for the Brothers and Sisters, London, in partnership with the creative Lisa Jelliffe and Kirsten Rutherford, the collective Mentalgassi.
When you finish a bath and start to wipe, you never find yourself wondering if you are cleaning your face with the same party who dried her private parts the day before? Disgusting, is not it? But stop to think, makes sense ...
What does not make much sense is the video promoting the so-called " True Clean Towel , "which at first I thought was a viral campaign, but it seems that the product actually exists, is of good quality, costs only $ 19 and has commented on sites geeks worldwide. Simple but ingenious. The product will leave you with that feeling of "What do I think of that?" Or maybe "This guy stole my idea."
We're talking about a towel with a design in the shape of a body, indicating which is the top and bottom, so that you wipe the parts in the same way every day. Something crazy. The creation of the designer is Adam Ross, who still insisted that the towel was produced in a good and durable material.
Now back to the video that promotes the product ... disgusting!
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You should have already done the experiment with water and oil when I was little, discovering that both do not mix due to their different densities.
But anyway. Following this idea, the "Oil & Water Do Not Mix" comes with a limited edition of 200 posters, painted with oil removed from the ecological disaster of BP. That's right, there's oil spill in the Gulf of Mexico, and sold for € 150 through the site .
A good initiative is the Coalition to Restore Coastal Louisiana and the agency Happiness Brussels, which commissioned the British artist Anthony Burrill to the arts. All the fund raised by the project will revert to the Oil Spill Recovery, a program of recovery from such leakage.
Some nice photos of the project can be viewed on Flickr .
I found this just fantastic opening ceremony 2010 Flash on the Beach , created by Nando Costa , by Superfad . Music created by Darrin Wiener and Marcelo Baldin . The photographs in macro motion and materials with magnetic properties cause effects somewhat surreal to the viewer. Very good!
For those who want to download the MP3 track, follow the link .
Adidas Originals has just presented their latest art project called Forces Of Nice.
We're talking about a fantastic collaborative art project done by the guys Chairman Ting Industries , the sound of Tom Pettapiece (better known as Straightleg) and with a touch of the interactive experience of the staff of Tangible Interaction . The video was edited by Carson Ting and animated by Ken Malley.
Art can be seen in the adidas Originals CWB Kingston Street Flagship Store, Shop B, 6 Kingston Street, Causeway Bay, Hong Kong. Below you can check the beautiful video of the project. To learn more, enter the site ForcesOfNice.com and some photos on Flickr .
AD entsu London has just launched a beautiful project promoting its new line of Canon PIXMA printers.
Done in collaboration with biochemist / photographer Linden Gledhill, the project called "Sound Sculptures" may be considered surreal, capturing paint just dancing through the waves of sound. All captured with maximum detail and color. The agency came to Linden through its project called " Water Figures ", which became known worldwide, and that would fit perfectly to the concept" Bringing color to life ", used by the Canon PIXMA printers.
Photos and filming took place using a Canon 5D Mark II and Canon EF 100mm Macro USM.
The amazing effect that you see below were possible to put a bubble next to the speakers, so dropping small drops of different inks in its center. When playing a single note on the speaker, the effect is ready to be captured. Animal.
Very nice this project presented by RED BULL.
The mark of ENESS hired artists, experts in making art through installations and projections crazy to do something unusual in the snow. The result is a new form of art through the winter sports. A giant sphere and a 3D mapping software, combined with motion sensors turned the maneuvering of the athletes on projections of interactive art in the snow. Visual just amazing.
The project was named "Red Bull Off The Planet". Check out a video below:
I found this panel very nice Levi's in New York created by none other than Sagmeister as part of its " Go Forth ", celebrating workers. The panel brings the phrase "We Are All Workers" formed out of gear.
Source: Virally
