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The fans Vaccines calls for a collaborative clip using Instagram

July 23, 2011 | Photography , Music , Web | 0 Comments

Sony Music and The British Vaccines, the most celebrated band hypes of the year, will have its newest clip produced with help from fans across the platform of posting photos Instagram (which lets you apply filters "vintage" in the photos).

The music video is set to 'Wetsuit'. To participate, the band wants to know what his fans more than in any summer, described by them as "Epic Summer." Images must be posted on Instagram with the hashtag # vaccinesvideo. The producers will choose the pictures that match the music and use the clip official 'Wetsuit'. The darling of the rock band when he opened up a site for the project. "We want to capture the perfect summer song, with the help of his pictures of festivals," explains the presentation of www.vaccinesvideo.com .

The agency is the Anomaly, which made a video to explain the action, watch:


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Imagin8ion Project | Ron Howard and Canon invite Internet users to send photos

May 25, 2011 | Film , Photography , Marketing , Web | 0 Comments

"Long Live Imagination" is the theme of Canon's new campaign, which includes the participation of the filmmaker, actor and producer Ron Howard (A Beautiful Mind, The Da Vinci Code and The Dilemma).

The brand invites Internet users to send their "most creative" photo-based movie themes to "Project Imagin8ion." Interested persons should send photos until June 14 the site. Ron Howard and a group of experts from Canon will select eight photos, which will become the basis and inspiration for a short film in Hollywood, made with Canon DSLR products.

Check out the movie "Parade", created by Grey New York and announces the project.

BEHIND THE SCENES

via CCSP

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Santa House shows that you have more blood than you need ...

May 25, 2011 | Photography , Advertising | 0 Comments

The new campaign of Santa Casa de Misericordia de Sao Paulo uses simple language and humor to address a serious subject: the blood donation. The initiative is part of the 5% movement , which aims to increase to 5% the number of donors in Brazil.

The series of three ads created by Young & Rubicam agency, responsible for communicating the institution voluntarily since 2004, is already serving. The piece also won a version of posters, distributed by the hospital complex.

Entitled "Bald", "Beard" and "Woman" shows a person upside down, which makes your face turns red with blood and veins startled. The signature says: "You have more blood than you need. Give a little. "

The campaign is creating Rácz Lucas and William House, under the direction of creating Casarotti Flavio Sergio Fonseca and Rui Branquinho. The photos are by Brandon Voges of Bruton Stroube Studios.


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Project 1231 | Art Director and photographer transform corpse "sliced" in art project

March 29, 2011 | Photography , Small Talk | 1 Comment

In 1993, a man named Joseph Paul Jernigan was sentenced to death and execution by lethal injection after her body was frozen and sliced ​​into 1,871 pieces.

Relax, this experience had consent of the victim, who decided to donate his body to the called The Visible Human Project, a project conducted by the U.S. National Library of Medicine that aims to create a database of images and information about the human body. Each slice was photographed digitally generating analog and over 65 GB of data. Information was gathered digitally generating a three-dimensional structures of the human body. This procedure has revealed some errors in anatomy books, such as the location of the bladder and prostate.

Knowing all this, now there is a project for a madman.

The art director and photographer Croix Gagnon Frank Schott launched the so-called Project 1231 , a personal art project that rebuilds the body such images of Joseph, using the photographs to create an animation, which was then run on a computer and moved fullscrean a the dark, and photographed the famous and generating light painting, a technique that a lot of fun and you've no doubt seen much out there, where it is necessary that the camera has a long exposure / high, leaving the shutter open for a few seconds minutes, depending on the complexity of the design.

The result is stunning images that give life back to Joseph. A project that reaches even to be scary.

Check out some of the images below:

And below the animation used for the photos were taken, made from 1871 pieces of the body of Joseph:

And if you're wondering where did the number 1231 which gives its name to the project, it is blíbica a quote from the book of Mark 12:31, which says: "And the second is this: 'Love your neighbor as yourself. ' There is no other commandment greater than these. "

Fuck, no?

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Wrangler | We are animals | Stunt

March 17, 2011 | Photography , Advertising | 0 Comments

Following his award-winning campaign "We are animals", this time Wrangler launches a new section 2011 which seeks to show our hand animalistic and wild, but this time away from nature, but in urban settings Hollywood, watered parts camera with cool effects and plenty of adrenaline.

Photographed by renowned Cass Bird, in stages of Paramount Studios, the brand is showing life stunt (known as stuntman or stunt performer), complete with explosions, breaking glass and lots of action, taking the concept that "we are all animals" to another level.

Creation of Fred & Farid, Paris. Below a beautiful commercial and making of the campaign.

Check out all the pieces after the jump. ... continue

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The New York Times and beautiful project "Fourteen Actors Acting"

December 13, 2010 | Film , Photography | 0 Comments

Directed by Solve Sundsbo and the classical music of Owen Pallett, 14 players representing the black and white, 14 different narratives through iconic images. Every season, The New York Times Magazine produces photo shoots with artistic greats of cinema, and this year decided to innovate and launch a project through video, called " Fourteen Actors Acting , "a beautiful work that does not help many explanations production and leaves the interpretation of each of the actors to the public imagination.

We're talking big names: Javier Bardem, James Franco, Natalie Portman, Jesse Eisenberg, Chloe Moretz, Matt Damon, Michael Douglas, Jennifer Lawrence, Naomi Raptor, Vincent Cassel, Anthony Mackie, Robert Duvall, Lesley Manville and Tilda Swinton. The interpretations of each are individual exercises.

For those who never heard of, the Norwegian Sondsbo is known for his work in fashion, photography to work with brands like Channel and Yves Saint-Laurent. Check out the videos of beautiful design below:

continues ...
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Tramp the Benz | Photographer plan to travel Europe by piggybacking only Mercedes-Benz

December 9, 2010 | Photography , Marketing , Web | 0 Comments

"Tramp the Benz" is a simple and ingenious design created by the German agency Jung von Matt for the Mercedes-Benz.

The photographer and artist Stefan Gbureck plan to travel throughout Europe by piggybacking exclusively with Mercedes-Benz drivers. That's right, the guy that calls your ride have a Mercedes or anything else done. Throughout his career, Stefan will update the site and the Facebook campaign with beautiful photos of the places through which it passes and their rides. Without many goals, simple as that. An idea of ​​freedom, coupled with the requirement of comfort and safety of a Mercedes, just have to bring positive values ​​to the brand.

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Absolut Glimmer | Action unheard of Light Painting is made ​​especially for fans on social networks

November 15, 2010 | Photography , Advertising | 2 Comments

Between 16 and 20 November from 21h to 22h, Absolut's followers on Facebook and Twitter will have the opportunity to participate in a live action of Light Painting unprecedented and made ​​especially for social networking.

The brand chose two visionary artists and challenged them to create something unique using an empty bottle of Absolut Glimmer, launch of Absolut to the end of the year, filled with LED lights. In possession of lit bottle, the calligrapher Haruo Kaneko will be responsible for giving life to words that are written in a dark room, captured through the lens of photographer Gustavo Ferri, becomes a true work of art, radiating colors and energy for those see through the crystal in the package of Glimmer.

To participate, the followers of Absolut should send at the specified time, via Facebook or Twitter , a word that embodies the question: "What do you make exceptional now?" or that it represents what is exceptional for them now.

The artists will select 20 words in each of the five sessions, and from them, create images with the technique of Light Painting, which will appear live on Facebook brand. During the broadcast you can send your words and be one of 100 people to have custom work. All users who have selected her words will receive high resolution images.

The action was developed by digital agency Gringo.

Absolut Glimmer will be marketed throughout the country, for an average price of $ 69.90.

Absolut Glimmer - Write the Light

Learn more about Absolut Glimmer aa after the jump. ... continue

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Getxophoto Photo Festival 2010 | Come and see what people do when they do nothing

November 8, 2010 | Photography , Marketing , Advertising | 0 Comments

Simple but ingenious campaign created by the Barcelona Contrapunto Getxophoto for 2010, a festival of Spanish photographer, this year's theme is leisure.

Using some of the (striking) photographs in the exhibition, two films were created and a page on Facebook , under the concept "Ven to see that we cuando la hare hare in nothing" (Come and see what people's When They do nothing), translating "Come see what people do when they do nothing."

The festival Getxophoto investment in exploration and experimentation with unusual shapes and spaces. Its major peculiarity is to use public roads as a huge gallery, making walking through the streets of Getxo in a visual experience. The campaign mocks the typical situations where a person asks what the other did over the weekend and the answer is "Nothing ..." but the reality is quite another.

The film was produced by Albiñana Films, directed by Emil Samper.

OFFICE (workshop)

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SAW VII 3D Photo Booth | Gotcha scares people in a photo booth

October 27, 2010 | Film , Photography , Marketing | 0 Comments

Imagine that you go to the cinema with a friend or his girlfriend and finds one of those booths to take pictures saying "free photos for Halloween." You would go to get some?

Well, the SAW VII 3D Photo Booth was installed next to a few theaters in the United States, and certainly should have done a lot of people blur. :) Classic prank, but still nobody expects it. The idea is to promote the new Saw film series, said to be the last, and gain 3D version in theaters. Check out a video documenting everything.

I still found the idea of Ozzy Osbourne better.

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Nando Costa creates amazing opening video to Flash On The Beach 2010

October 4, 2010 | Design , Photography , Motion Graphics | 0 Comments

Just found this fantastic opening ceremony 2010 Flash on the Beach , created by Nando Costa , by Superfad . Music created by Darrin Wiener and Marcelo Baldin . The photographs in macro-motion and materials with magnetic properties cause effects somewhat surreal to the viewer. Very good!

For those who want to download the MP3 of the track, follow the link .

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Vivienne Westwood Anglomania and Lee have "Active Resistance" 100 days of interactive online campaign

September 30, 2010 | Photography , Marketing , Fashion | 0 Comments

"The main idea of the campaign is Active Resistance receive from life what you put into it and that the real world experience means thinking"
- Vivienne Westwood.

One hundred days of positive thinking, active changes, speak and be heard!

From September 28 - and 100 days - Vivienne Westwood Anglomania and Lee invite the participation of the world in a campaign online / interactive representing an active resistance to the idea of mass communication. The concept aims to create cultural alternatives (photographs, slogans, actions, paintings, etc.), where participants are invited to represent the world in which they live.

Daily, an image (many of which will be sent) will be selected by the team and shared online at VW site www.ar100days.com . At the end of 100 days, the 100 images chosen will join an exhibition dedicated to the project, a facility in London that combines the celebration of the 40th anniversary of the VW brand. Cool!


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