The brand Stella Artois Black presented in London, 3-21 July, called The Black Diamond, an experience / immersion theater created by Mother London. For those who never heard of theater immersion is a relatively recent term, where viewers are invited to attend a show.
Two lovers, a diamond, a thief and a curse. Love, deception and desire. The plot brings these elements, like a French film noir of the 1960s. Viewers have to participate in the piece, as if they were actors. And only those viewers can discover the secret of the Black Diamond. The play took place in bars and pubs in the London district of Shoreditch. The story takes place simultaneously on the Internet and on stage, thus making a mix of online / real, where adiquirir to try some of the limited tickets, Londoners should register on the site www.stellaartoisblack.com .
It is, according to the agency, the evolution of a project carried out last year called The Night Chauffeur . Below a film promoting the experience. Cool!
The Wieden + Kennedy has created a series of viral videos to promote the "New Face of Old Spice." Actor and model Fabio Lanzoni is known to have printed several covers of books, romance novels sold at newsstands.
The strategy for the brand of Procter & Gamble, in fact, does not mean the end of the dynasty of Isaiah Mustafa, a former football player who became world famous with the movie " The Man Your Man Could Smell Like ", winner of Grand Prix Cannes Film Festival 2010.
Although no agency or advertiser indicate that there is great anticipation for the triumphant return of Mustafa soon. Is there a website to publicize Fabio (actually a YouTube channel), where most of the user reviews claims by the old poster boy. One of them says: "Come back with Isaiah Mustafa. You were good together. Pay what he asks. "
The films show Fabio in fun situations. In one, the model is on top of a piano. In another, is in the middle of the forest and hold your hair musical instruments. Finally, it appears a number in a bathtub, where he plays the saxophone. There are several other viral infections that can be accessed through the page Fabio. Check out some of them below.
PIANO
HAIR
MESSAGE IN A BOTTLE
Renowned film director, screenwriter, producer, animator and voice actor Brazilian Carlos Saldanha (animation River and Ice Age trilogy) is the new protagonist of the campaign Welcome to Club Nextel, which debuts July 17, network national, in the main TV stations.
For the first time, Carlos Saldanha is the other side of the camera, starring in an advertising film which will tell his life story and success: a guy who, in his opinion, was never the smartest in the class, or what best drew, but eager to realize a dream, he changed his country and started a new life, achieving your goals.
Created by Loducca, the campaign follows the concept of characters who lend their personal content with different stories. Carioca and living in USA, Saldanha has gained visibility and international recognition for the recent production of the film Rio, world record at the box office, and for his work as director of Ice Age 1, 2 and 3.
"Carlos Saldanha's choice was motivated by the unique path he took to get where you are. Leaving the country for almost 20 years to devote the animation was not obvious. Undoubtedly, the Saldanha had so much courage, determination and will to move forward, grab for not giving up 'of your nut. " He is an example to us all that dreams can be achieved, can come true. It only depends on ourselves, "says Gustavo Diament, VP of marketing for Nextel.
In the commercial, produced by O2 Filmes Alex Gabassi directed by Carlos Saldanha walks on a flat white, while his drawings appear on the screen in animated form. "It's like he walked on a blank page and, as you talking about your life, it is being shown," said Guga Ketzer, partner and general creative director of Loducca. "I think we're reinventing the way the campaign without losing the essence" Ketzer complete.
With a movie in the form of manifesto, various graphic elements, special actions for the web and vehicles that speak to young audiences, Nike debut a communication focused on the world of racing. Signed by F / Nazca, the action called '# COISADABOA' aims to generate curiosity and anticipation in the environments to encourage young people to practice this sport. The campaign uses the language of addiction that causes the race in its practitioners and that it has clear advantage over other addictions, is the only one who does the body good.
To find your target audience and speak to him on several platforms, the strategy '# COISADABOA' was developed in two phases. The first with a teaser that exposes the hash tag # COISADABOA along with a phone number. Adhesives were bonded to the main bathroom ballads of Sao Paulo and Rio de Janeiro and small brick in the newspapers "announced" the arrival of the new # COISADABOA. Intervention programs on MTV and Hi FM also reported the hashtag and phone. The caller heard a message that something new was in the area. Who was impacted by blogs and Twitter listened to the message for redirection, Nike Running fanpage on Facebook.
The second part of the campaign itself is the revelation that a communication is # COISADABOA bold incentive to the practice of running and exploring the world of addiction as a subversive feature to talk with young people. Composed for the film "Addiction," posted on the Internet, on TV channels Multishow and MTV, and in major theaters in Sao Paulo and Rio de Janeiro, the campaign also provides booklets for young Rolling Stone magazines, Trip and TPM. The inserts, designed in the form of lick-lick, will also apply in the ballads, and some seats of cinemas will pen drives that bring the movie. In addition, the campaign includes online media and the application "COISADABOA Phone #". An action of the Foursquare geolocation disclose the points of free training that Nike offer.
Makes a little while, but I found this very nice action of Canadian NGO The Dogwood Initiative, part of his recent campaign in Tankers, which seeks to alert people about the danger of oil tankers and oil spills in the oceans.
The agency Rethink Communications, Canada, created posters for the purpose of warning about the environment in the streets of Vancouver. Posters were made with material certified not to impact the environment, but the gap is even soluble ink used in the rain that dripped, staining of the posters down, and giving rise to the following sentence: "Oil spills affect everyone." On the site the public could vote on a petition against the spill.
Check out the action in the video below. Very good!
pathway via
Greenpeace does not really afraid of campaigns attacking some of the biggest brands in the world, as we have seen in relation to Kit Kat , BP , Facebook , Mattel and more recently, the Volkswagen .
A recent investigation by Greenpeace found that a cluster of Chinese factories, which provide for multinationals such as Nike, Adidas, Puma, H & M, Lacoste and a dozen other international brands of fashion, continues to pollute with hazardous chemicals the major waterways of China . This was despite insisting that Western buyers require their suppliers to comply with the highest Western standards. Unfortunately, these facilities are only the tip of the iceberg. In many countries, hazardous chemicals are being released into our precious waterways, poisoning our water and threatening the life of people and animals.
Two giants, Adidas and Nike, were chosen for a new Greenpeace campaign called Detox , which plans to launch a challenge for these brands.
Like any of its champion athletes and superstars who have stumbled at times in their careers or faced difficult situations and decisions, these big brands have a choice. They can see this news as an obstacle, and try to ignore it, or they may see it as an opportunity to come back stronger than ever, and work with its suppliers to eliminate the release of toxic chemicals in our waters.
The idea is to see which brand will do the right thing first. Detox is a campaign that is fueled by commercial parodies and communication languages used by these big brand names, ending with the recent Adidas slogan: Are you all in?
It's worth the click! Vs Nike. Adidas.
Horse Pen Pens are little known, and still have a very important attribute: they are the most ink contains in its category.
Even though with this powerful quality, the brand still faces a big problem in Thailand, most people only go to places and ask for a pen and not a specific brand.
The challenge for a new campaign was to show the product benefit in a creative way, and attract everyone's attention without using electricity or other resource. The result then was a series of billboards where there was only a pen and printed a rope tied to its tip and was attached to the other end of the panel. With the wind blowing on the rope and swinging it, the feeling is that a line was being drawn by the pen, without stopping for even a second. Simple but ingenious. The phrase "non-stop writing" closes the concept.
Creation is the McCann Worldgroup Thailand.
WWF Hungary made an action rather simple and striking, with the goal of reaching as many people as possible, showing the work of NGOs and not forgetting the sustainable values.
For this, the NGOs called two volunteers dressed in panda in an action that occurred within a busy shopping mall in the country. A volunteer was positioned at the beginning of the escalator in the mall and with just ONE leaflet, delivered the message that was read by the people and soon after delivered to the second panda at the end of the escalator.
About 250,000 people were affected and the action was highlighted on blogs around the world. Something very difficult to occur when the subject is proselytizing. The message that the campaign brought with it was "only one copy was printed, because we believe he can convince him to give 1% of your tax for preservation. Help save the forests. 2011 is the Year of Forests. "
The campaign was made by Akció 360 and Umbrella. It's worth the click.
More nonsense campaign for the brand Stride gum.
For those who never heard of the brand always comes up with bizarre campaigns focused on his signature "The Ridiculously Long Lasting Gum", ie, a gum that lasts so as to be ridiculous.
To emphasize the long lasting flavor of their gum, Stride and the agency JWT New York launched "Be Ridiculously Long Lasting" by setting a ridiculous number of records and then challenged Facebook users to break them. The Stride is posting online a new movie every day for the next 100 days, each showing a ridiculous thing being done and its duration. Viewers are invited to break records, posting videos online, and thus the $ 500 in cash.
Have been released eight videos on Facebook . The first series give you below.
STRIDE ® Gum LONG LASTING RECORD # 1: Using Longest Balloon Volley Heads
"The world is on the brink of destruction," announces the Time with images of a devastated Wall Street.
For the first in history to allow his TIME magazine cover was entirely associated with the placement of an advertisement. And the achievement is more a showcase of the cultural significance of video games, since the advertising is a poster with a fake cover of magazine that will be given as a bonus to all players who purchase Call of Duty: Modern Warfare 3 in pre-sales retailer GameStop.
According to the New York Times, "Time said that all issues had been carefully considered and approved, after editors and executives realized that they could reach a demographic overlooked by the weekly news magazines: young men."
"This is a great way to connect with millions of people who could not otherwise have," said Kim Kelleher, editor of TIME. Despite the unprecedented nature of the permission of the direction of TIME, the practice is common in other publications, which place advertising on their covers without major restrictions.
Even TIME has experienced similar initiatives by delivering securities personalities of the year for fictional characters. "I see this as a similar idea in a different medium - a medium that is one of the greatest entertainment franchises of all time," said Richard Stengel, managing editor of the magazine.
The poster with the false cover was created by Activision in partnership with the magazine's art team and the players will receive in November, when the game is released.
Volkswagen Canada will just launched a series of very cool videos. The commercials are part of the campaign "Drive Until ...". The first, "Courage," shows a man driving until you find the courage to ask his girlfriend. The second, "Time," brings the same character driving in the company of friends, until the time of their marriage.
COURAGE
TIME
The campaign does not stop there. Now the agency Red Urban and Volkswagen Canada invite Internet users to engage in the creative process and suggest how the campaign should be the next chapter in the series "Drive Until ...". In a crowdsourcing project, the advertiser and the agency will work with the suggestions from fans of the brand on Facebook to generate the plot, choosing actors, music and a host of other important decisions.
Gillette found an unusual way to tell who has the razors champions in proximity to the consumer. The latest brand campaign was written in a thin beard, which may consecrate it as having the lowest ever made in the ad world.
The action was created by French CLM BBDO in partnership with the University of Nottingham, UK. The scientists wrote the text by means of nanotechnology, with the help of an electron microscope, where extreme precision is required to work with this size.
Each piece has about 100 micrometers, which corresponds to 0.0001 meters. The Guinness World Recors now checks if this is really the least notice of the world.
The wires were scattered airport bathrooms, along with QR codes that lead to a video to show how it was done (see below).
