You know those ideas that, for lack of time, courage or money, you never brought forward?
If you identify with this situation, it's time to take the second step: sign up in the second edition of the event "Project Garage", conceived and organized by companies Inesplorato (curated knowledge) and Ideafixa (channel of inspiration and expression visual). The intention is to enable the event that good ideas come out of the drawer and turn into successful actions.
To participate, you must register on the site www.projetosdegaragem.com and send a document telling what their project until the 22th of August. He will be evaluated by a panel of curators and the best proposals will be selected. The "garage stuff" as they are called those selected will be assisted by a team of experts to transform the idea into real business opportunities. Then, during the event, will have the opportunity to present his plan for people interested in supporting new ideas, such as entrepreneurs, businessmen and executives.
More details at: www.projetosdegaragem.com .
A large maze game "Pac-man" is available on the Internet for fans to remember the classic game. The map, called " The World's Biggest Pac-Man "(the biggest Pac-man 'of the world in translation), features a number of stages interconnected that were created by Facebook users and challenges even the most experienced in the title originally released in 1980.
Microsoft announced the game during the conference MIX11O and seeks to promote its browser Internet Explorer 9, since the maps use HTML5 as a base. Another novelty is that gamers can create new mazes and publish them on the site, connecting through their Facebook account. The initiative was developed jointly by Microsoft and Namco Bandai Soap Interactive.
"We are giving the world a chance to enjoy one of the most popular games right in the browser in an innovative way," said Michael Kordahi, developer of Microsoft Australia, one of the creators of the project.
More a man against machine race comes to prime-time TV: the United States, the supercomputer Watson of IBM, will compete with two supercampeões program questions and answers "Jeopardy!", With two departures a day from day 14 of February.
The main prize of the competition of "Jeopardy!" Is $ 1 million, followed by $ 300 thousand for the second place and $ 200 thousand for the third. Watson, called on behalf of IBM founder Thomas J. Watson, is a computer system designed to compete with the human capacity to respond with speed, confidence and certainty "made with natural language questions." He is also a demonstration that IBM, which comes to 100 years in 2011, wants to remain at the forefront of technology, even though companies like Google and Apple have become the industry leaders in terms of popularity.
IBM says that the format of "Jeopardy!" - Which involves questions about pop culture, literature, science, sports, geography and general themes - "provides the ultimate challenge, since the game's clues involve analyzing irony, subtle content, riddles language and other complexities that humans dominate and computers traditionally do not. "
IBM told Reuters that the ability to understand human language makes Watson a machine much more developed than Deep Blue, the supercomputer company that defeated world chess champion Garry Kasparov in a series of matches in 1997.
Watson answered correctly questions about Agatha Christie and the city of Jericho. The machine won the first part of the test, earning $ 4,400. Regardless of its placement, IBM will donate 100% of premiums received by Watson. The supercomputer's competitors are Ken Jennings, who has won 74 matches in a row of "Jeopardy!" Between 2004 and 2005 and earned more than $ 2.5 million, and Brad Rutter, the biggest winner of awards in the history of the game (more than $ 3.2 million) in several years of competition. Rutter and Jennings will donate 50% of their winnings to charity.
IBM Watson: Man vs. Machine on Jeopardy!
Levi's is always ahead when it comes to jeans - not for nothing is one of the most remembered brands. Now Levi's is preparing to launch its eco-friendly jeans in Brazil.
The footprint is simple: after several tests, the manufacturer has found new ways to get the washing of the pants without spending as much water. The new collection is called Levi's Water <Less (or simply waterless) and is expected to arrive here in February 2011. The official release ever happen in New York at the end of last year, and Marie Claire magazine talked to Erik Joule, one of the mentors of waterless jeans: "It's a concept that can be put in place in all jeans. If you multiply the 42 liters spending, on average, 29 million pants, which is what we send to our stores in North and South, will find it too much water, "he said.
The idea is that the brand over the next year the entire production of Levi's is made based on this new concept, where the brand says it can save about 16 million liters of water with the new collection. Meanwhile, we expect a brand new collection here!
A campaign of the Spanish government to encourage the use of condoms has caused controversy in the country to relate the images of condoms with a host. Released on posters, videos and billboards, the campaign repeats the same picture of a priest holding a first wafer and then a condom. The industry initiative of the young socialist party that governs the country was launched during the international week of fight against AIDS. "Blessed AIDS condom that takes the world" is the official title of the campaign.
Several religious associations considered the campaign "blasphemous." The advertisement goes against the recommendations of the Vatican does not approve the use of condoms. The video says that "the Church tells us that condoms, instead of fighting the disease, help expand it." The announcement mentions that more than 25 million people have died from AIDS by 2009. The campaign confronts the Church's guidelines putting the question, "Are these really the ones who say they love us? Not deceive you, "continues the audio part.
So, what do you think?
When you finish a bath and start to wipe, you never find yourself wondering if you are cleaning your face with the same part that has dried up her private parts the day before? Disgusting, is not it? But stop to think, it makes sense ...
What does not make much sense is the video promoting the so-called " True Clean Towel , "which at first I thought was a viral campaign, but it seems that the product actually exists, is of good quality, costs only $ 19 and has commented on websites geeks around the world. Simple but ingenious. The product will leave you with that feeling of "What do I think of that?" Or maybe "This guy stole my idea."
We're talking about a towel with a design in the shape of a body, indicating which is the top and bottom, so that you dry the parts in the same way every day. Crazy. The creation of the designer is Adam Ross, who still insisted that the towel was produced in a good and durable material.
Now back to the video that promotes the product ... disgusting!
THE DAILY ROUTINE
Impressive this action promoting the release of Scrabble Délire, a somewhat modern version of the classic Scrabble and modified in France.
The goal of the action was manifest the various possibilities that the new game features, and the chaos that can occur when the words come alive and take their own motivations, disconnected from the traditional form of the game is the original Scrabble.
Creation is Ogilvy & Mather, Paris, produced by Paranoid and direction of The Vikings.
You should have already done the experiment with water and oil when I was little, finding that both do not mix due to their different densities.
But anyway. Following this idea, the "Oil & Water Do Not Mix" comes with a limited edition of 200 posters, painted with oil removed from the ecological disaster of BP. That's right, there's oil spill in the Gulf of Mexico, and sold for € 150 through the site .
The beautiful initiative is the Coalition to Restore Coastal Louisiana and the agency Happiness Brussels, which commissioned the British artist Anthony Burrill to the arts. Every pound raised by the project will revert to the Oil Spill Recovery, a program of recovery from such leakage.
Some nice photos of the project can be viewed on Flickr .
They really enjoy a good fight. In a campaign started in February, Greenpeace seeks to force Facebook to change its strategy of energizing the new data center in Prineville, Oregon, with renewable energy instead of coal.
Called "Unfriend Coal" ("desamigar" coal), the campaign has managed to nearly 600,000 signatures of network users, making the Greenpeace sent a letter to the President of Facebook, Mark Zuckerberg, asking the world's largest social community give up the thermal energy of coal in its new data center in Oregon.
Kumi Naidoo, executive director of Greenpeace, wrote in the letter: "Other companies that use Cloud Computing choices and face challenges similar to yours when designing their data centers, but many have been investing more intelligent and clean." He cites the recent agreement Google to buy wind power from NextEra Energy for the next 20 years to feed their data centers.
Facebook has responded to the NGO by the voice of Barry Schnitt, director of the communication policy of the social network. The charge ensures that the plan of the new site takes into account the use of energy efficiently. However, Barry Schnitt does not fail to mention that Facebook, like other companies can not control all sources of energy it uses. Facebook has told Greenpeace to "fix your own house first."
Such provocation is because Greenpeace admitted that part of the operations of your own web hosting are installed in data centers powered primarily by coal and nuclear energy. The environmental advocacy group says offset all the energy applied to the power of your main server in Amsterdam and implement renewable energy where possible, including wind power for much of their servants in Washington.
But Greenpeace says that since the initial announcement, Facebook has signaled an agreement to buy energy from PacificCorp, which uses 83% of coal in its mix of energy sources. The PacifiCorp, however, says that number is lower, about 58% from natural gas (20%), water (10%) and renewable energy (10%). Greenpeace also says in his letter that Facebook plans to double the size of your data center, which means twice as energy consumption and doubling of coal consumption.
Amidst all this fighting, a video came out nice, it's worth being seen.
www.greenpeace.org / coalfacebook
Microsoft last week launched a website with the goal of bringing the population knowledge about American public schools. Called Redu, the campaign has the slogan "Rethink / Reform / Rebuild Education" in free translation, "Rethink, Rebuild and Education Reform Committee."
The site provides information of schools that offer voluntary work and paid out of maps, plus space for those who want to make donations to institutions.
In addition, the platform provides information on issues that could improve education institutions and routine, encouraging students to ask the permission of the school to transform the artistic walls, for example. There is also a step-by-step to create a garden at school, according to the site, allows you to learn, understand, conserve and, above all, exercise sustainability.
The site is available in the home of Bing, but can be accessed through the address www.letsredu.com .
This is not the first time that Microsoft is investing in the business of education. The company has projects like the Imagine Cup competition, for students. There is also the Partners In Learning program, which provides online tools for teachers compatilharem tips and ideas with other education professionals.
But anyway, thinking to promote new online platform, Microsoft and the people of CAA Marketing launched a video there to cool. It's worth checking out!
The Playground Outdoor Equipment Stores is a Swedish chain store specializes in selling all kinds of products and equipment for practicing sports such as hiking, canyoning, trekking, rappelling, etc.. But how to achieve the different practitioners of these sports (which are practiced in nature) into their stores?
He was thinking of a common enemy that the brand has found the solution: the mosquito.
The BIG Mosquito Party appears to show that the playground has the largest and most diverse product line anti-mosquito repellents networks of protection for your tent, where the company decided to put to the test the efficiency of its products.
We searched hundreds of mosquitoes in the woods for such a "feast of mosquitoes," it created an environment where all surrounded with networks of protection sold by the brand and placed in one of their stores. People could then be side by side with mosquitoes without being bitten. The store has decided to give a discount for the crazies who tried to enter the environment, gaining 1% discount for every bite they take.
The result was impressive: an increase of 220% of customers in their stores, where 6 to 10 people were the first visitors, there is still a 650% increase in sales of products against mosquitoes.
Creation is the Åkestam Holst, Stockholm.
The World Cup Soccer Social (Homeless World Cup) approaches. Tomorrow will be known male and female teams that will represent Brazil in the tournament, which will be attended by 64 nations and will roll in Copacabana 19-26 September. The announcement of the teams will be done in Corinthians, in a press conference with Tooth.
Meanwhile, enjoy the official video of the event, launched by NIKE and narrated by Carlinhos Brown and starring player Michele Gomes da Silva, who turned out for football in the City of God, in Rio de Janeiro, passed through the U-20 Brazilian National Team and now plays in Europe.
Learn more about the Homeless World Cup , which NIKE is a partner and founder.
