The brand Stella Artois Black presented in London, 3-21 July, called The Black Diamond, an experience / immersion theater created by Mother London. For those who never heard of theater immersion is a relatively recent term, where viewers are invited to attend a show.
Two lovers, a diamond, a thief and a curse. Love, deception and desire. The plot brings these elements, like a French film noir of the 1960s. Viewers have to participate in the piece, as if they were actors. And only those viewers can discover the secret of the Black Diamond. The play took place in bars and pubs in the London district of Shoreditch. The story takes place simultaneously on the Internet and on stage, thus making a mix of online / real, where adiquirir to try some of the limited tickets, Londoners should register on the site www.stellaartoisblack.com .
It is, according to the agency, the evolution of a project carried out last year called The Night Chauffeur . Below a film promoting the experience. Cool!
Makes a little while, but I found this very nice action of Canadian NGO The Dogwood Initiative, part of his recent campaign in Tankers, which seeks to alert people about the danger of oil tankers and oil spills in the oceans.
The agency Rethink Communications, Canada, created posters for the purpose of warning about the environment in the streets of Vancouver. Posters were made with material certified not to impact the environment, but the gap is even soluble ink used in the rain that dripped, staining of the posters down, and giving rise to the following sentence: "Oil spills affect everyone." On the site the public could vote on a petition against the spill.
Check out the action in the video below. Very good!
pathway via
Horse Pen Pens are little known, and still have a very important attribute: they are the most ink contains in its category.
Even though with this powerful quality, the brand still faces a big problem in Thailand, most people only go to places and ask for a pen and not a specific brand.
The challenge for a new campaign was to show the product benefit in a creative way, and attract everyone's attention without using electricity or other resource. The result then was a series of billboards where there was only a pen and printed a rope tied to its tip and was attached to the other end of the panel. With the wind blowing on the rope and swinging it, the feeling is that a line was being drawn by the pen, without stopping for even a second. Simple but ingenious. The phrase "non-stop writing" closes the concept.
Creation is the McCann Worldgroup Thailand.
"The world is on the brink of destruction," announces the Time with images of a devastated Wall Street.
For the first in history to allow his TIME magazine cover was entirely associated with the placement of an advertisement. And the achievement is more a showcase of the cultural significance of video games, since the advertising is a poster with a fake cover of magazine that will be given as a bonus to all players who purchase Call of Duty: Modern Warfare 3 in pre-sales retailer GameStop.
According to the New York Times, "Time said that all issues had been carefully considered and approved, after editors and executives realized that they could reach a demographic overlooked by the weekly news magazines: young men."
"This is a great way to connect with millions of people who could not otherwise have," said Kim Kelleher, editor of TIME. Despite the unprecedented nature of the permission of the direction of TIME, the practice is common in other publications, which place advertising on their covers without major restrictions.
Even TIME has experienced similar initiatives by delivering securities personalities of the year for fictional characters. "I see this as a similar idea in a different medium - a medium that is one of the greatest entertainment franchises of all time," said Richard Stengel, managing editor of the magazine.
The poster with the false cover was created by Activision in partnership with the magazine's art team and the players will receive in November, when the game is released.
Volkswagen Canada will just launched a series of very cool videos. The commercials are part of the campaign "Drive Until ...". The first, "Courage," shows a man driving until you find the courage to ask his girlfriend. The second, "Time," brings the same character driving in the company of friends, until the time of their marriage.
COURAGE
TIME
The campaign does not stop there. Now the agency Red Urban and Volkswagen Canada invite Internet users to engage in the creative process and suggest how the campaign should be the next chapter in the series "Drive Until ...". In a crowdsourcing project, the advertiser and the agency will work with the suggestions from fans of the brand on Facebook to generate the plot, choosing actors, music and a host of other important decisions.
I found this great campaign created by Wunderman for Actimel, a probiotic milk Danone, especially recommended for children.
Breakfast Reminder appears to position the product as an essential part in the breakfast of Brazilian families, and can solve the following problem: mothers not in the habit of giving their children Actimel every day.
To create this habit, the guys decided to piggyback on something really essential in the diet of every family morning: the bread. It then created a special a toaster, the warm bread, a personalized message printed on it, reminding mothers to protect the health of their children daily with Actimel.
For the launch of the campaign, we selected some of the "most influential Brazilian mothers in the media," which received such a toaster with a product package. To make the project more interesting, each mother received personalized messages (even the name of their children), and to receive more free product in the coming months, were summoned to send pictures of their custom roasted in social networks, creating a buzz for all who accompany their profiles.
Check below a very nice video about the project.
Thanks Simon for the tip!
The agency created a Script action for the Surfrider Foundation Brazil, called "Return".
The action aims to educate and warn people about the consequences of litter left on the beaches of Rio. From a mailing of surf shops and NGO cooperation agreements were sent to people's homes, via mail, 10,000 boxes of objects thrown on the sands.
In addition to plastic cups, paper ice cream, cans and water bottles, each box also contained a label with the following message: "The garbage thrown into the sea one day back. For everybody. "- Making it clear that even those who never played garbage on the beach one day may suffer the consequences.
The action was carried out in bars in the city of Rio de Janeiro. Below a video documenting everything (in Portuguese see here ).
For those who still doubt the efficiency of the QR Code, an interesting case of Augme Technologies. The American company embarked 2D codes in the game Homefront, and 30 000 scans recorded in the first two days of release, without there being any campaign encouraging the use of codes.
Ten QR Codes were hidden throughout the game for Xbox 360. Each bringing unique content, from videos related to wallpapers, to game manuals.
"The impressive result shows that the QR Codes can be implemented successfully on TV or other video technologies, making the marketing possibilities even greater," said Taylor Burton, director of sales for Augme Technologies.
It would not take long for a way to use arrumarem Kinect advertising toward a good cause. This was the case of Autism Speaks campaign in partnership with the Ad Council for World Autism Awareness.
Kinect is a sensor developed by Microsoft that works on Xbox 360 gaming platform. Its technology allows players to interact with video games without the need to take a hand control or joystick, simply move the body.
The creation of an interactive installation served to show one of the main indicators of autism, the fact that the child avoids the most contact with eyes. To show that the girl's virtual installation did everything to avoid contact, if the person was in front of thrash she could look away with the help of the sensor that captures the movements of our body.
The creation was BBDO New York, production and direction of Grant Ave Mario Tremblay.
Reporters Without Borders | Advertise with dictators shows that some mouths never tell the truth ...
I found this amazing announcement released by Reporters Without Borders (RSF), in order to defend press freedom in the world.
Using ads with QR Codes and images of great dictators, those that oppress the press, the ad invites people to put their iPhone in the mouth of these leaders and listen to some of the truths about their government. These include Mahmoud Ahmadinejad (Iran), Muammar al-Gaddafi (Libya) and Vladimir Putin (Russia). The message is straightforward: "Because there are mouths That will never speak the truth." (Because there are mouths that never speak the truth)
After the announcement interact with the reader, it still had exclusive access to some texts, images and videos, plus a site dedicated to the campaign, where you can learn the truth behind the biggest dictators in history.
Creation is the Publicis Brussels.
Following the same mold of his award-winning commercial " Take It To The Next Level ", NIKE decided to promote their Mercurial Vapor Superfly football boot with a game that really takes everything you've ever seen to a new level.
Starring the player Zlatan Ibrahimovic, the online game Zlatan "Zuperfly" invites you to take on the role of the player in first person, making key decisions on the pitch and experience the tension that is to be a football star. Since the training to a great game. The more interesting? The game is all live action and filmed with equipment installed in their own Zlatan. Below a video promoting it.
The creation is of Naked Communications.
While the Canadian beer La Korrigane does 1000 hand-drawn ads and Frito Lay invests in all outdoor wood-carving , Chevrolet decided to invest in the UAE in a similar action and that has generated some buzz out there.
We're talking about an outdoor fully hand-drawn, promoting lower prices on brand automobiles in the country. The ad also plays with the idea that saving money on production of the billboard resulted in cheaper cars. Creation is the Leo Burnett.
