Renowned film director, screenwriter, producer, animator and voice actor Brazilian Carlos Saldanha (animation River and Ice Age trilogy) is the new protagonist of the campaign Welcome to Club Nextel, which debuts July 17, network national, in the main TV stations.
For the first time, Carlos Saldanha is the other side of the camera, starring in an advertising film which will tell his life story and success: a guy who, in his opinion, was never the smartest in the class, or what best drew, but eager to realize a dream, he changed his country and started a new life, achieving your goals.
Created by Loducca, the campaign follows the concept of characters who lend their personal content with different stories. Carioca and living in USA, Saldanha has gained visibility and international recognition for the recent production of the film Rio, world record at the box office, and for his work as director of Ice Age 1, 2 and 3.
"Carlos Saldanha's choice was motivated by the unique path he took to get where you are. Leaving the country for almost 20 years to devote the animation was not obvious. Undoubtedly, the Saldanha had so much courage, determination and will to move forward, grab for not giving up 'of your nut. " He is an example to us all that dreams can be achieved, can come true. It only depends on ourselves, "says Gustavo Diament, VP of marketing for Nextel.
In the commercial, produced by O2 Filmes Alex Gabassi directed by Carlos Saldanha walks on a flat white, while his drawings appear on the screen in animated form. "It's like he walked on a blank page and, as you talking about your life, it is being shown," said Guga Ketzer, partner and general creative director of Loducca. "I think we're reinventing the way the campaign without losing the essence" Ketzer complete.
It seems even one of the famous pranks of April 1, made by a brand, but no, this is an initiative made by a somewhat different Friskies.
The brand has recently launched a game feed to cats for the iPad. While the owners have fun with their computers, kittens can play virtually hunt or fish. The colors, movements and dynamics of the game have been researched and tested to provide maximum attention and feline fun. In total there are 3 games - Cat Fishing, Tasty Treasures Hunt and Party Mix-Up - and were created in HTML5/CSS3 to be run on iPhone and other tablets, in addition to Android too =)
Do not believe? Run there site: gamesforcats.com
Reporters Without Borders | Advertise with dictators shows that some mouths never tell the truth ...
I found this amazing announcement released by Reporters Without Borders (RSF), in order to defend press freedom in the world.
Using ads with QR Codes and images of great dictators, those that oppress the press, the ad invites people to put their iPhone in the mouth of these leaders and listen to some of the truths about their government. These include Mahmoud Ahmadinejad (Iran), Muammar al-Gaddafi (Libya) and Vladimir Putin (Russia). The message is straightforward: "Because there are mouths That will never speak the truth." (Because there are mouths that never speak the truth)
After the announcement interact with the reader, it still had exclusive access to some texts, images and videos, plus a site dedicated to the campaign, where you can learn the truth behind the biggest dictators in history.
Creation is the Publicis Brussels.
To publicize the MTV Mobile Europe, the agency Buzzman had the idea to develop a campaign called "Gif me more," divided into three hilarious videos to there.
The title is a pun, and plays with the words of ordinary English, "gimme more". The action aims to bring the broadcaster's digital environment, through the popular GIF (image format widely used bitmap on the web, which gives motion to still images and animations).
The campaign targeting obviously aiming to reach a young target, sought the association between dynamic elements of pop culture. The idea was to place GIFs in everyday life of students.
RODRIGO
Two more videos after the jump. continues ...
Advertising campaigns that challenge the world would be like without a cell phone is nothing new. That does not make the new action operator Movistar less interesting. This time the focus is on young people and executives, both highly digital. Divided into two videos, commercials invite the first group to organize a party and the second to work. Of course, cell phones are prohibited. Check out the result of the campaign.
Creation is the Young & Rubicam Argentina with Saturday's production, directed by Nico Parodi.
Cumpleaños
Ciber
Sources: E * Ideas and Mobilepedia
The The Viral Factory, one of the agencies that have created excellent viral work, back to create another very curious to video Samsung.
This time the brand has decided to promote Galacy ACE smartphone with Android through the stop motion technique. Or what the brand calls "Super Slow Motion-Motion", where the curious fact is that this video was captured from a somewhat strange. The technique here involved artists from the Art Collective, who made super slow choreography of dances through the streets, true "slow motion" human, surprising people around. After being shot several photos, we made a stop motion and transformed almost all in real time. Watch to understand better, the result is pretty cool!
The brand back well to invest in promotional virality to generate some buzz around this equipment. And there's going to work?
Well this nifty project that emerged yesterday, created by Wieden + Kennedy London for the new Honda Jazz.
The agency has created a beautiful animated film with just over 60 seconds, called "This Unpredictable Life," which speaks of the unpredictability of life - of the many events that mark its history and you have no idea if, how or when it will happen . The car only appears even in the last seconds.
The coolest of all? The interactivity. People can capture the screen the characters in the film, and that for this download the iPhone application . And, while capturing all the characters, you have access to a new material.
Below you can check the advert and a demo application. Production is the Nexus Productions and directed by Smith & Foulke.
Sources: Paula Rizzo and Blue Bus
Saatchi & Saatchi's Toyota Sweden created for an interesting solution to improve fuel consumption from the observation of driving, looking for a "smoother ride". The application , launched late last year, simulates a glass of water placed on the dashboard and the challenge is not to drop a drop. This kinder toward reduced up to 10% consumption and reduce CO2 emissions. Check out more details here .
Anyway, this application was so successful that ever had a case reported by the agency. The result was 90.000 downloads and reaching # 3 to reach the place of most downloaded apps in the App Store, resulting in a total of 400,000 km in ecodriving. How cool is that?
Very nice this new integrated campaign promoting Chevrolet's 2011 model of his Silverado in the U.S..
By comedy starring Patrick Warburton and Craig Robinson , the campaign brings the characters Duramax and Allison, which bear the names and attributes in human versions, respectively, the new 4.5 V8 Duramax diesel engine and new transmission 6-speed automatic Allison 1000, accompany the new vehicle.
The most interesting is the rich content of the campaign. A series of commercials and videos, which can be viewed online through the website maxandal.com , along with an iPhone app called Truck Smack , the online game " Heavy Dut "and too much going on social networks like Facebook , YouTube and Twitter .
Creation is the Campbell-Ewald.
STUMP
Microsoft is set to unveil a new line of phones equipped with Windows on Monday in an effort to regain market share lost to Apple's iPhone and Android phones with Google's growing market for smartphones.
The new phones will initially be available on the network operator AT & T in the United States. Prototypes of the devices have been shown previously and have much the look of the iPhone as a touch-sensitive color screen and icons for quick access to e-mail, Internet, music and other applications.
Along with all this boom release of Windows Phone 7, Microsoft is launching a huge campaign, set by Brand Republic as a record breaker and the largest campaign that has seen the mobile market.
A total of eight global trade, created by Crispin Porter + Bogusky, will be launched from tomorrow through Europe, arriving in the U.S. on 25 October. The commercial use and abuse of humor to show embarrassing moments that people usually spend with their smartphones, while introducing new technologies in Windows Phone, which is designed to be easily used by any person profile.
The videos bring the concept that it's time for a phone that will save us from our phones. Below you can check the 2 videos ever revealed.
REALLY
SEASON OF THE WITCH
Sprint recently launched the new smartphone Samsung Epic, further increasing competition in the 4G market.
Thinking of promoting the new device, the brand decided to launch a campaign using humor through scenes from the epic film. We're talking about kissing scenes, chases, screams, sound effects, punches, and so on.
The aim is to promote the " Epic Contest , "a contest of mini-productions (filmed by mobile phone), and will be judged by none other than Michael Bay (director of films known as Transformers, The Island, Bad Boys, Armageddon and The Rock ). According to the brand, will take home the $ 25,000 award is one that "The biggest little movie" of all.
EPIC SCREAM
Well this cool new commercial being aired on Vodafone UK.
The idea of the video, called "Couples" is to show how a lovers' quarrel in modern times. Ie totally mobile. The commercial shows a couple leaving home for the most discussion, and the whole thing continues throughout the day, only by phone. The idea is to show how the Vodafone network helps people stay connected. Or something like that. It will at least cute ...
Creation of BBH London, produced by Sonny and directed by Fredrik Bond.
