'What would it feel to start a nation from scratch?'
This is the motto of the new Diesel campaign, which follows the movement in parts 'Be Stupid', now launching Diesel Island. We're talking about an island where you can recreate all we are, where there is social injustice and all laws can be rewritten. As Mark says: "A country for the brave."
"Diesel Island - Land of the Stupid, Home of the brave." Shipping in the dream: www.diesel.com / island . Check out the video and parts of the campaign.
Levi's is always ahead when it comes to jeans - not for nothing is one of the most remembered brands. Now Levi's is preparing to launch its eco-friendly jeans in Brazil.
The footprint is simple: after several tests, the manufacturer has discovered new ways to get the washing of the pants without spending so much water. The new collection is called Levi's Water <Less (or simply waterless) and is expected to arrive here in February 2011. The official launch aconteeu in New York at the end of last year, and Marie Claire magazine talked with Erik Joule, one of the mentors of jeans waterless "is a concept that can be put in place in all jeans. If you multiply 42 liters spending, on average, 29 million pants, which is what we put into our stores in North and South, will find it too much water, "he said.
The idea is that the brand over the next year the entire production of Levi's is made based on this new concept, where the brand says it can save about 16 million liters of water to the new collection. Meanwhile, we expect a brand new collection here!
Filmmaker Michael Bay (director of great movies like Armageddon, Pearl Harbor, The Island and Transformers) has just made its last commercial work, he has directed a video for the consecrated brand Victoria's Secret. The advertisement, which has as its theme the question "What is your fantasy?", Aired during the show's secret mark this year, the 2010 Victoria's Secret Fashion Show.
It's amazing how, even in an advertisement with stunning lingerie models, Bay still manages to make his mark, with quick cuts and plans found in these 90-second commercial. The supermodels are part of the video are: Adriana Lima, Candice Swanepoel, Chanel Iman, Erin Heatherton, Katsia Zingarevich, Lily Aldridge and Rosie Huntington-Whiteley. Great post for a Friday 
Agira , a small community with just over 8000 inhabitants, situated in the heart of Sicily , Italy, to receive from the Nov. 26 called Sicilla Fashion Village, an outlet totally dedicated to the fashion world with a big price tag accessible.
As is expected, Agira is a quiet town and its population includes a large number of elderly. However, there are elderly as any other. Thinking of promoting the arrival of the new mall, the guys decided to dress up and make those elderly people in the city super cools, stylish and somewhat original. Through a video, very cool looking, the mark shows what she says is "the most fashionable town in the world."
Through the site you can check also the profile of these elderly and know exactly what they are wearing in the video, where each senior receives a codename fashion: Anna's Natural Red Style, Antonino's Experimental Scottish Elegance, Santa's Yellow Sunshine Look, Gaetano's Extreme Sports Apparel, Giusepa's Oriental Dream Fashion, Style Orazio's Original Dandy, and Epifanio's Mimetic Minimal Look.
The idea is to show how the arrival of the outlet is already changing the life of this small town. A somewhat unique space to promote a fashion. I liked it. The creation of the agency is Mosaicoon.
And then they say that Google does not want to rule the world ...
In August, when Google bought the site Like.com for $ 100 million, few imagined the real reason for the acquisition. But today the company unveiled the result of the purchase price, bringing to market the Boutiques.com.
According to the site itself, the Boutiques.com is a personalized shopping experience, brought to you by Google that lets you find and discover fashion items through a number of shops divided by themes - celebrities, stylists, designers and fashion bloggers. Boutiques uses visual technology to help discover the store appearance and creates the opportunity for designers to showcase their collections and latest inspirations online, helping users find the clothes fit your personal taste.
The page provides a learning technology "to visually analyze your taste and match the items you would like," Google said in its blog. Based on a search technology developed by Like.com - a company acquired by the seeker in April this year - Boutiques.com thinks like a visual search engine as well as a social network of clothing.
Although you can not try on clothes virtually, the site allows you to make a filter of the pieces based on their favorite brands, and patterns of fabrics, colors and silhouettes. You can also view items from collections made by hand by fashionistas known - what Google calls "taste-makers" - as the actress Anna Paquin (True Blood series) and Maggie Q (Nikita series and the movie Mission Impossible 3) and designers like Isaac Mizrahi and Christian Siriano.
The Boutiques.com can also create a custom user store. If he wants to buy something online by clicking on a garment, it will be sent to third party sites like Bluefly store as Endless.com, where the acquisition of the item can be made.
How will the site? See below:
Very good this new video created and produced by americana@radical.media for fashion brand Tommy Hilfiger.
"The Night of The Navy Blue Blazer" shows a crazy night experienced by a blue blazer brand, which is good and strange moments in the body of individuals. The direction is the McCoubrey Brothers. Pete and Luke. The trail is "The Whip", the band Locksley.
The 50th anniversary of the Argentine soccer idol Maradona, October 30, was celebrated with the launch of a collection of Puma brand products designed exclusively for the date. Throughout his career, the player always wore boots brand, and is now the international ambassador of Puma. The collection includes boots, shoes, shirts, jackets, ball and accessories. The initiative is an honor, but also a marketing company, which aims to gain visibility and attracting new audiences. 
Diego Maradona is called "God" by the Argentines, but the boot to commemorate the 50th anniversary of the hermano earn the same nickname Pelé: "King." The model launched by Puma, which also sponsors the Brazilian was dubbed "King Diego Finale." The boot has blue accents to remind hermanos's shirt, and gold (as Maradona's autograph, the number ten and small crowns). To check the complete collection, click here .
The campaign for the launch of the new collection features an online business and some plays, as in a game application on Facebook .
Creation is the Droga5 NY, produced by Knucklehead.
Puma is able to pick a fight with some of Brazil's most exalted ...
This fantastic new campaign for Jack & Jones promoting her new line of jackets.
" Become a Girl Toy "comes up with a really cool video where a guy shows how it has always been abused by women who simply do toy. The chase, use, abuse, and then simply cast aside. All very carnal. It's hilarious how the video deals with the situation by reversing the roles and showing that women can also be unfeeling and dogs. And Jack & Jones helps you if you want them to be that toy ...
The creation of the agency's Danish & Co., directed by Martin Ahmund.
The Louis Vuitton will launch its expected and desired tab "City Guide 2011" on 15th October.
The long awaited guide has excellent tips on the world of fashion, design, arts and cuisine, and is full of information on tourism in the best places in the world. We're talking about luxury hotels, award winning restaurants, and cool and unique places known only to locals. All guides have an attractive design and content somewhat cult, with leather covers and printed the famous brand logo, giving a very chic look.
Thinking of promoting the launch of the guide, Louis Vuitton has launched a series of videos directed by Romain Chassaing, and leave any lover of travel with jaw dropping. I WANT!
New York, the Big Apple
"The main idea of the campaign is Active Resistance receive from life what it invested and the actual experience of the world implies thinking"
- Vivienne Westwood.
Hundred days of positive thinking, active changes, speak and be heard!
From September 28 - and 100 days - Vivienne Westwood Anglomania and Lee invite the participation of the world in a campaign online / interactive representing an idea of active resistance to mass communication. The concept aims to create cultural alternatives (photographs, slogans, shares, paintings, etc), where participants are invited to represent the world they live.
Daily, an image (many of which will be sent) will be selected by the team and shared online at VW site www.ar100days.com . At the end of 100 days, the 100 images chosen will join an exhibition dedicated to the project, a facility in London that combines the celebration of the 40th anniversary of the VW brand. Cool!
Fantastic new autumn campaign of 2010 Converse, where the brand is a unique mix between skateboarding and basketball legends with the urban culture and music.
Directed by Academy Award winner Antoine Fuqua, known for great movies like Training Day, Tears of the Sun, King Arthur and The Lure, the film's campaign invites consumers to make part of the "The Procession", a real movement alongside legends basketball Julius "Dr. J "Erving, God Shammgod, Carlos Arroyo, Adrian" A-Butta "Walton, musician Jim Jones, the hip hop icon Doug E Fresh, skaters Kenny Anderson, Sammy Baca, Rune Glifberg, Eli Reed, among others.
In this mix of past and present, the brand celebrates the different cultures and connects authentically with the worlds of sport, music and everything that involves the culture street, knocking down any barriers between these worlds, while promoting new versions of his classic Star Chevron, along with the recent Star Player Evo. Very good!
Check below the beautiful campaign video, which extends through the website of Converse ( www.converse.com ). The track is the song "Hello Operator" by The White Stripes.
JOIN The Procession
Check out a nice behind the scenes after the jump. continues ...
The pop celebrity Madonna is the star of a campaign of Italian fashion house of haute couture Dolce & Gabbana. In the photos, clicked by American photographer Steven Klein for the autumn-winter catalog of D & G, the singer appears even knees, scrubbing the floor.
The diva turned bad and shows that 52 years on active duty is more than ever. Besides the shows, the launch of the Material Girl brand in partnership with her daughter Lourdes, Madonna continues to be elected the darling of big brands and designers worldwide. This is not the first time singer plays a housewife in a campaign of the brand. Last year, the diva posed for photos by Steven Klein for the dissemination of the season spring-summer 2010 the D & G.
The brand is popular for bringing stars like Gisele Bündchen, Monica Bellucci, Ayumi Hamasaki, Isabella Rossellini and Kylie Minogue on your ads.
See more photos of the campaign after the jump. continues ...
