Sony Music and The British Vaccines, one of the bands most hypes of the year, will have its newest clip produced with help from fans across the platform of posting photos Instagram (which lets you apply filters "vintage" in the photos).
The music chosen for the video is 'Wetsuit'. To participate, the band wants to know what their fans did more than in any summer, which they described as "Epic Summer." Images must be posted on Instagram with the hashtag # vaccinesvideo. The producers will choose the images that match the music more and use the official video for 'Wetsuit'. Rock band darling of the moment opened up a site for the project. "We want to capture the perfect summer song, with the help of their pictures of festivals," explains the presentation of www.vaccinesvideo.com .
The agency responsible is the Anomaly, which made a video to explain the action, watch:
The video for the song "Behind the Mask," starring Michael Jackson fans coming from 103 countries and directed by Dennis Liu debuted on Tuesday (14) official artist pages on Facebook and YouTube.
The initiative, created by record company Sony Music and the Jackson family, encouraged fans to gravarem themselves playing the theme and send the material to be evaluated and included in the clip up.
"It was the most fun and exciting project in which I was involved," said Liu. "It was a privilege and incredibly exciting to see so many people from all over the world, unite their voices, dances and talent by the spirit of Michael," he added.
The director had 1,600 of contributions received, including appearances in 50 children and 36 animals. Over 35 million fans on Facebook Michael Jackson were the first to give the final result today.
"Behind the Mask" is one of the songs that appear in "Michael," posthumous album that pays tribute to "King of Pop", who died in June 2009. The album contains ten songs written by Jackson.
The project does not reveal the nationality of all participants of the clip, but you can see the flag of Brazil showing up sometimes. At 16 seconds, a Brazilian fan appears wearing the shirt of Olodum, another shows a banner reading "Brazil loves you 'and two women also hold the green flag and yellow.
The singer Lady Gaga is making a fair partnership with Zynga to promote and celebrate its next studio album Born This Way - scheduled to hit stores on May 23 - the game Farmville.
Players can hear first-hand, via streaming through the CD release of the game on a neighboring farm to the game, entitled GagaVille . Players will have to be completed missions (which already began to be implemented from May 17), making available exclusive content from singer in the farm, where the new disk is slowly being revealed to the public, causing the fans to delight and pay close attention to every new song released.
The values of the trade agreement were not disclosed. Below you can check a video promoting the action. Creation of Evolution Bureau, produced by Moxie Pictures, directed by Seth Gordon.
Continuing the campaign "The music is not to" ( we saw a beautiful work here ) - which seeks to celebrate the music through their pop icons - the Loducca ParanoidBR and disclose a distinctive design created for MTV: an animation made in bladders bursting ahead the camera.
The project, unique and totally experimental, is a stop motion animation filmed in sequence plan, in which each balloon is a frame of film.
For the idea came to life and still guarantee a good end to the animation, it was necessary to blow 10 balloons per second (ie, 600 balloons in a minute), which were fixed and aligned - via laser - within 200 meters of track. The positioning of the camera on a trolley with a needle was responsible for popping the balloons, thereby generating the animation.
"When I presented this project Dulcidio was impressed, and when told we had to do for MTV, because it had everything to do with our concept. The easiest was creating the script. It was difficult to put all this madness standing. But worth it, "says Guga Ketzer, partner and CEO of Creative Loducca.
According Dulcidio Caldeira, chief scene of ParanoidBR were almost continuous 24 hours to do all the shots needed for the balloons are not wilted. "To have an animation at 10 frames per second, the camera attached to a needle that had to burst 600 balloons 20km / h over 140 meters. I had no reference to something and no certainty that the thing would work right. Gus and I thank MTV for having bet on the idea and made possible the project, "he says.
The film will be aired on MTV and in cinemas in Sao Paulo and Rio de Janeiro.
To publicize the MTV Mobile Europe, the agency Buzzman had the idea to develop a campaign called "Gif me more," divided into three hilarious videos to there.
The title is a pun, and plays with the words of ordinary English, "gimme more". The action aims to bring the broadcaster's digital environment, through the popular GIF (image format widely used bitmap on the web, which gives motion to still images and animations).
The campaign targeting obviously aiming to reach a young target, sought the association between dynamic elements of pop culture. The idea was to place GIFs in everyday life of students.
RODRIGO
Two more videos after the jump. continues ...
These days a very nice action that Loducca created for MTV Brazil was featured in the Creativity-Online, and I thought I'd post here.
Following the concept "The music is not for" t-shirts by artists to symbolize the past and present music were cut and then sewn into each other, creating combinations of different generations of artists / bands and musical genres, like the Beatles to Oasis, with Madonna Lady Gaga and Bezerra da Silva Marcelo D2, among others.
Were distributed over two thousand shirts in advertising agencies in São Paulo, Rio de Janeiro, Curitiba, Florianópolis and Porto Alegre. The action took place on March 14, when the station begins to present their innovations for 2011. Throughout the day, artists and VJs of MTV were wearing the shirts.
I thought how cool the brand Hangar One Vodka found to tell a little of your story to your audience.
Lulled by the sound folk / country, called "The Ballad of Hangar One", the brand seeks to tell his story through a classic American tale: a young immigrant, inspired by the natural resources of their country, using all the know-how " old world "to become the" father of American Craft Distilling "(and only the American way of doing craft distillation), and thus conquer an entire nation.
The Hangar One is one of the best vodkas in the world, providing precisely what is expected of a good vodka: good body, free of impurities and contains a touch of liquor from the distillation of wines from California, which gives a fantastic taste. In short, a hangar is a mixture of two vodkas very different one from American wheat and other from grapes in California Viognier grown. Fantastic!
Music can be downloaded through the website of the brand . The agency responsible is Dead As We Know, produced by The Colony, and performance of the singer Orville Davis.
Microsoft has recently entered into an agreement with EMI Group to sponsor the European tour of singer Kylie Minogue. The partnership agreement aims to promote the Dance Center, the first game exclusively for Kinect, the Xbox 360, which promises to put you in the world of professional dance, involving all parts of your body, completely free of any control.
The promotion of the game will take place in various ways during the Aphrodite: Les Folies European Tour 2011 of the known singer, who will have a total of 35 shows. During the event there is a break called "Can You Out Dance Kylie?" Where participants will have to show their talents, dancers of course, going with the game on the screens of the stage, the sound of the single "Can not get you out of my head. "
In addition, Microsoft has created a really fun movie online, inviting fans to participate in the campaign, sending videos and checking out behind the scenes at Facebook . Creation of McCann Erickson, produced by 2AM Films and directed by Becky Martin.
MTV returns to promote social awareness over a video of her MTV EXIT initiative.
This year is the collaboration between the Black Iris studio and Bethany Cosentino (the band Best Coast) that shows the importance of prevention and information on human trafficking. The animation, which is named "Better Planet" comes to the sound of a single exclusive campaign - "When Will I Feel Love" (which is being sold on the iTunes Store ), which shows the ease with which some women are tricked and become easy targets of sexual exploitation and social.
Since 2008, the MTV EXIT campaign - End Exploitation and Trafficking - has drawn attention to issues related to the promotion of human dignity, saving and rehabilitating former victims of human trafficking.
Creation of Young & Rubicam New York, produced by Paranoid and direction of Edouard Salier.
MTV EXIT full version: "When Will I Feel Love" - Black Iris featuring Bethany Cosentino of Best Coast from MTV EXIT on Vimeo .
Action simple and ingenious held in Cape Town, South Africa, following the concept "Enjoy the Silence", promoting the new Volkswagen Golf as the quietest car in its class. Creation of Ogilvy.
Source: Virally
Again, the Skol focuses its summer campaign on the Internet. This season 2010/2011, the brand will invade more than 60 beaches with the music program of their parties sunset from Pernambuco, Bahia, Alagoas, Sergipe, Rio de Janeiro, Sao Paulo, Santa Catarina and Rio Grande do Sul
But the great thing is to attract international threefold: Ben Harper, Donavon Frankenreiter and Tom Currem come to Brazil to make a hell of a show for free, for all the guys. And it's these guys who will choose where the Skol Beach Music will put down their umbrellas with these three beasts of beach music.
You can vote from Buzios, in Rio de Janeiro; Maresias in Sao Paulo, and Campeche, Santa Catarina. The vote may be made by the use of hashtags in Twitter (todospormaresias #, # # and todosporcampeche todosporbuzios), for "like" on Facebook and by direct vote on the site http://www.skol.com.br/praia
Voting began today, 05/01 and goes until the end of the day January 24. The big show will happen one of these beaches, on February 5. And more ... The contest started today, but the Skol Beach has prepared other activities to entertain the public by circulating Buzios, Maresias and Campeche from the beginning of summer. A structure built in the middle of sand, the Villa Skol Maresias, for example, will merge culture, sports, entertainment, music and relaxation.
In typical sports performed by the sea, the village will feature Skol surf clinics and free loans of equipment for those who want to venture into the waves. A space in the arena will promote relaxation with activities such as yoga and massage. On Saturdays, a selection of DJs and musicians will pack goers.
Creation of F / Nazca.
The beer brand Grolsch decided to join some of the best musicians (and music engineers) in the world to form the so-called Swingtop Philharmonic Orchestra, an orchestra where the instruments are only bottles their beer Grolsch Swingtop.
Thinking of Christmas and New year, the brand pays homage in his new business, which they themselves call 'video Christmas card', where this orchestra presents its version of "Oh Christmas Tree", a traditional Christmas carol Ernst Anschütz .
Led by conductor Thomas Blunt, this group of musicians create a beautiful version of the song. Check it out below.
