You know those ideas that, for lack of time, courage or money, you never brought forward?
If you identify with this situation, it's time to take the second step: sign up in the second edition of the event "Project Garage", conceived and organized by companies Inesplorato (curated knowledge) and Ideafixa (channel of inspiration and expression visual). The intention is to enable the event that good ideas come out of the drawer and turn into successful actions.
To participate, you must register on the site www.projetosdegaragem.com and send a document telling what their project until the 22th of August. He will be evaluated by a panel of curators and the best proposals will be selected. The "garage stuff" as they are called those selected will be assisted by a team of experts to transform the idea into real business opportunities. Then, during the event, will have the opportunity to present his plan for people interested in supporting new ideas, such as entrepreneurs, businessmen and executives.
More details at: www.projetosdegaragem.com .
The Skol Sensation has always been an event full of news. And this time, will surprise you even before the party. Playboy this month will bring an announcement that will leave you dying to uncover the "Mysteries of Wonderland" theme of the show that takes place on 18 / 6, at Anhembi in Sao Paulo.
For the first time you will hear an ad in a magazine. That's right, the magazine - to bring the bbb11 Maria on the cover - will come with a headset all ready to be plugged. When you plug the phone into the side of this same ad, the reader can hear a female voice inviting you to prepare your senses to experience "the most fantastic night of your life" slogan of the 2011 Skol Sensation. The technology that allows you to merge the magazine cover with the special audio was imported from Japan
It says there: those receiving a call, whispered in his ear, leaves this evening even more compelling, or not?
The project is responsible for the F / Nazca, with the creation of Keka Morelle, Thiago Balzano and Andrew Faria, directed by Fabio Fernandes and Eduardo Lima and Theo Rocha.
The virou.gr is a URL shortener with added functionality: in addition to reducing your links, it also helps to reduce hunger.
To help, you do not need a bank account and do not fill anything. It is only shorten any URL where the magic happens: each character turns 1g food that Carrefour will donate to the Red Cross Brasilia, the institution benefits from the project. And the good thing is that you help without any cost. Fairly fast and simple, is not it? Then shorten, donate and spread.
Print on pizza dough was the idea that Giovanni + DraftFCB had to show that the Graphics Art Center owns advanced technology to print on any surface and, thus, find graphic solutions for any challenge. More than 400 pizzas "false" were delivered in major advertising agencies in São Paulo, to the surprise of many advertisers who have seen a photo printed on pizza dough really.
To enhance and show more reality to the action, the agency created the Pizzeria "La Pizza", with logo, packaging design, even the stickers on the van couriers and delivery. In addition, each package of pizza had a numeric code that can be exchanged for a pizza, real, Braz Pizzaria.
Creation of Adrian Alarcon, under the direction of creating Adilson Xavier, John Ricardo and Benjamin Yung. Production graphic Pasotti and Edgardo José Ricardo Gallian. Simple but ingenious, no?
For those who still doubt the efficiency of the QR Code, an interesting case of AUGM Technologies. The U.S. company embarked Homefront 2D codes in the game, and 30 000 scans recorded in the first two days of release, with no any campaign encouraging the use of the codes.
Ten QR Codes were hidden throughout the game for Xbox 360. Each bringing unique content, from videos related to wallpapers, to game manuals.
"The impressive result shows that the QR Codes can be implemented successfully on TV or other video technologies, making the marketing possibilities even greater," said Taylor Burton, director of sales AUGM Technologies.
Ended the anxiety to know what the new project of Arnold Schwarzenegger, now that he is no longer governor of California. The site of Entertainment Weekly announced that the actor, along with Stan Lee, one of the most acclaimed cartoonists in the world, is developing an animated TV series and a comic book in which he is the hero, called The Governator (this possibly will also be the name of the TV show and the comic, but nothing was said officially).
"When I disputed the election for governor in 2003, and began to hear people talking about 'the Governator', I thought the word cool," Schwarzenegger said about the mixing of English words "governor" (governor, in Portuguese) and "terminator" (a term that in the original, calls the film The Terminator and gives name to the character played by him in the production). "The word Governator combined two worlds: the world of politics and the world of cinema. And now it includes everything. Board governor, the Terminator, the world of bodybuilding, True Lies ... ".
The two projects should only come out next year, but some details have been revealed. "The Governator will be a great superhero, but he will also be Arnold Schwarzenegger," said Lee, explaining that it is partly a fictional character. "We are using all elements of the personal life of Arnold, as his wife [Maria Shriver], his sons and the fact that he was governor. The difference lies in the fact that after he leaves the office of governor, Arnold decides to become someone who fights crime and develops a secret center to combat high-tech crime beneath his home in Brentwood. "
The Governator will also have a fleet of special cars, which are there to help him on his missions, "supertrajes" that make your life easier in the action scenes, and a whole team of helpers.
To play with their customers, brands from different countries of the world celebrate the 1st of April, the famous April Fool's Day, with campaigns hilarious pranks and somewhat intelligent. Check out some of them:
Google:
A part of this post has to be devoted exclusively to Google, which again offers everything the first day of April. Here are the best pranks of them this year:
- In Gmail: the canard of the day was the creation of a new feature called Gmail Motion . It would allow users of computers with camera controls the main functions of the service with movements such as the accessory Kinect, used in the Xbox console. In one video, Paul McDonald, Gmail product manager, says the moves are "simple." Valley also see the second video , a guy with his hand writing emoticons.
- YouTube would also completed his 100th birthday: the site shows how Google would have been if he had launched in 1911: video in sepia and black and white, no audio in the videos or just a follow-up piano. YouTube "mode 1911 " says the button at the bottom right of each video takes you to the foundation of the site, with video images scratched and stained, and music of old sepia tones. Google also released a video with "probable" best viral videos of 1911. Watch it below:
- Job Vacancy: "We are hiring people to auto!" Not only Google's services were victims of the pranks of April 1 the company. On the company's advertising jobs, a new wave of "auto" was opened today. The function, according to the description of Google, is to auto manually search terms entered by users of Google search every day. Google even attached to a video with a vague statement of one that would work in the auto business.
Chromexercício! : This is, of course, a program to keep your fingers in shape and moving to the fast pace of navigation and search in Chrome. There is even protective against sweat to the fingers, while supplies last.
- New Social Network: between games, the company took advantage of speculation that toured throughout the year and "created" another social network, the " Google Friendship , "the description that would do the same thing Orkut. The network, in fact, won the Earkut, "the first gadget designed for exclusive use on Orkut and that will revolutionize social networking." It is a device that looked like a piercing, which would use the internet in the ear (hence the name, "ear" means "ear" in English). Each time someone accesses the profile of the person, Earkut produce heat. "Not only can track visitors to your profile, this device also offers other advantages: beautiful and bold design, the anatomical shape has Earkut and produces a pleasant feeling of warmth. All thinking of your comfort and well-being, "says c COMMUNITY set the device to stop spread .
- Plus, Google offers a number of other pages, saying that it will migrate all pages for Comic Sans (even if the designers to look for Helvetica today in search engine, will have a surprise), a page that offers old ads (type "Get the monkey to win!"), the anatomy of a cow in 3D in Google Cow (video here ), and repeating the joke last year, Google UK offers Google Translate for animals in Android .
What other brands were doing:
- Burger King launched its Stub Whooper ;
- The Funny or Die or Die turned Friday, in honor of Rebecca Black;
- XKCD and its Headache 3D : 3D in the wrong context because it is very frustrating.
- Toshiba announces the Spectacle , the first monocles with 3D technology, for those users who do not like the heavy 3D glasses. "With the Spectacle, the 3D experience in one eye is so real you will think you are using both eyes," the ad said. According to Toshiba, place the 3D technology in a device so small it was not easy.
- AdBlock Freedom : Now you can use augmented reality glasses with the AdBlock extension to delete advertisements in real life!
- Atlassian launched the game ' Angry Nerds ';
- The pedigree for dogs sold dentures in a TV show;
- Groupon acquires rights to April Fool : That is, we're writing this post for the website should a 110% discount on sushi.
- The ThinkGeek presents its annual output of the First of April: the set of Playmobil Apple Store. The funny thing is that you can purchase the product line of dolls for over $ 49.99!
- ABC announces the result of LOST in 2012! ;
- Starbucks - Mobile Pour: A new mobile app that locates where you are, and then sends to you from Starbucks baristas.
- Kodak is offering Relationshiffft , an application that removes his ex-wife (or ex-husband) of all your photos;
- The professional network LinkedIn has also drawn up a joke for 1st of April. By accessing the site, the user must click on "Contacts", "Add Connection" and choose "People you may know." List false names will appear as Robin Hood, Sherlock Holmes and Albert Einstein.
- Richard Branson had bought Pluto to try to get the star back to earth, and his airline Virgin Atlantic will encourage passengers to first class to grow their own vegetables during long flights, according to newspapers.
- 90 year love Hulu!: Text walking across the screen! Blurry videos that take 18 minutes to download! Mulder, Scully and his favorite of the decade, all the front page of Hulu.
- OMG! Ubuntu! becomes terminal: remembering what the xkcd did last year, and rather like Linux, of course!
- Canterbury Linux Distro: Debian, Arch, openSUSE and other distributions and created a united front against proprietary software. And it can even be serious!
- The IKEA supposed to have thrown a chair (like those for babies), but for dogs;
So, know any more than it is worth putting on the list? Send it to us!
Imagine an agency that comes up with a date for another to open and close. Simple as that, a pop-up agency.
It is more or less the idea of this project that aims to help marketers Largo da Batata, in Pinheiros, in Sao Paulo, to use communication to boost your business, following the revitalization of the neighborhood.
Dubbed New / potato, the project is in the process of recruiting new talent - trainees and recent graduates - to the side of experienced agency sponsor the project, the new / SB , take the project forward in the coming months (up to 30 days / 6). Traders will be treated individually and for free, investing only in the implementation of the ideas recommended.
The fascinating in a project like this is to use the power of communication to change the trajectory of small businesses (butchers, shops, hairdressers, shops, neighborhood, etc.). While it works with the training of young advertising something more than guidance and practical experience: the reality of the streets and small retailers seeking to move our economy with creative solutions to them are viable, well beyond the conventional.
If you interested? Just hop on the Facebook Fan Page and blog design , where there are also guidelines for those who want to participate . Important: Registration is open only until 6 / 4. Check out the video presentation:
Source: E * Ideas
In 1993, a man named Joseph Paul Jernigan was sentenced to death and execution by lethal injection after her body was frozen and sliced into 1,871 pieces.
Relax, this experience had consent of the victim, who decided to donate his body to the called The Visible Human Project, a project conducted by the U.S. National Library of Medicine that aims to create a database of images and information about the human body. Each slice was photographed digitally generating analog and over 65 GB of data. Information was gathered digitally generating a three-dimensional structures of the human body. This procedure has revealed some errors in anatomy books, such as the location of the bladder and prostate.
Knowing all this, now there is a project for a madman.
The art director and photographer Croix Gagnon Frank Schott launched the so-called Project 1231 , a personal art project that rebuilds the body such images of Joseph, using the photographs to create an animation, which was then run on a computer and moved fullscrean a the dark, and photographed the famous and generating light painting, a technique that a lot of fun and you've no doubt seen much out there, where it is necessary that the camera has a long exposure / high, leaving the shutter open for a few seconds minutes, depending on the complexity of the design.
The result is stunning images that give life back to Joseph. A project that reaches even to be scary.
Check out some of the images below:
And below the animation used for the photos were taken, made from 1871 pieces of the body of Joseph:
And if you're wondering where did the number 1231 which gives its name to the project, it is blíbica a quote from the book of Mark 12:31, which says: "And the second is this: 'Love your neighbor as yourself. ' There is no other commandment greater than these. "
Fuck, no?
The success of the game "Angry Birds" both on mobile platforms like iPhone and Android phones and PCs and consoles led the way to other places, turning the birds hot on toys , and producers said in a cartoon. Populariade satirizing the site Rooster Teeth released a trailer of what a film based on the game.
Called the "Angry Birds: The Movie", the video shows how the production would be in the hands of director Michael Bay, movies like "Transformers," "Armageddon" and "Pearl Harbor", featuring lots of action. In the "plot", the birds become one of the most advanced weapons of the U.S. military, which cost billions of dollars in development, the pigs are the great villains and an old soldier lives a dilemma when the birds use on the battlefield . Like the films of Bay, there are many explosions.
The video, published on March 26, yet already has over 740,000 views on YouTube. Simply amazing!
By giving the big news of fairs and launches in the area of technology, you wonder: how will the future? For Corning, the company that manufactures high strength protective glasses, which shows how your vision will be the interaction between humanity and electronics, with help, of course, the devices that use the brand.
The video is called "A Day Made of Glass" (a day made of glass) and shows people's routines in a future not yet defined, but may be closer than you think. The major focus is on usability, since the devices must integrate seamlessly with everyday living at home, at work and at play.
Interestingly, according to the company, touchscreen devices are an integral part of life not only in computers but also mobile phones, mirrors, windows, stoves, billboards and more.
Another highlight of the video screens are flexible, they must take the place of rigid screens work presentations and digital readouts. The vision of Corning also shows that televisions with Gorilla Glass will continue to follow the trend of 3D, giving more the feeling of being at the movies in the comfort of your home.
To complete the mobile devices will be even more integrated and minimalist, serving not only to talk to family, but also to store data and provide content. Watch the video and draw your own conclusions. Nice detail is that the video can now be considered a viral success, and in only 2 weeks, already has more than 1.7 million visits.
Simply amazing that video where it shows a brief history of persongens CG (computer-generated) film. A good dose of nostalgia and a recipe for those who enjoy.
