The Skol Sensation has always been an event full of news. And this time, will surprise you even before the party. Playboy this month will bring an announcement that will leave you dying to uncover the "Mysteries of Wonderland" theme of the show that takes place on 18/6, in Anhembi in Sao Paulo.
For the first time you will hear an ad in a magazine. That's right, the magazine - which brings the bbb11 Maria on the cover - will come with a headset all ready to be plugged. When you plug the phone into the side of that announcement, the reader can hear a female voice inviting them to prepare way to experience "the most fantastic night of your life" slogan of the 2011 Skol Sensation. The technology that allows you to merge the magazine cover with the special audio was imported from Japan
Tell me: such a call, whispered in his ear, leaves this evening even more compelling, or not?
The project is responsible for the F / Nazca, with the creation of Keka Morelle, Thiago Balzano and Andrew Faria, directed by Fabio Fernandes and Eduardo Lima and Theo Rocha.
ASUS is preparing to bring their new tablets to Brazil to compete with the iPhone, Galaxy Tab and Motorola Xoom, among others. The first model to land in Brazil is the Eee Pad Transformer. The difference of this model to others in the market is its ability to turn a laptop to fit a physical keyboard.
The official launch will be in the country in June. Asus just waiting for approval from Anatel to set the exact date. Meanwhile, the Taiwanese company uses some tricks to promote ara tablet. One is a video posted on YouTube called "The Eee Pad Story." What does a parody of the series "The Big Bang Theory," one of the most popular in the U.S. and Brazil. Ok, the copy does not reach the feet, but the intention was good. Judge for yourself, watching the video below, which is the first video in the series.
For those who still doubt the efficiency of the QR Code, an interesting case of Augme Technologies. The American company embarked 2D codes in the game Homefront, and 30 000 scans recorded in the first two days of release, without there being any campaign encouraging the use of codes.
Ten QR Codes were hidden throughout the game for Xbox 360. Each bringing unique content, from videos related to wallpapers, to game manuals.
"The impressive result shows that the QR Codes can be implemented successfully on TV or other video technologies, making the marketing possibilities even greater," said Taylor Burton, director of sales for Augme Technologies.
It would not take long for a way to use arrumarem Kinect advertising toward a good cause. This was the case of Autism Speaks campaign in partnership with the Ad Council for World Autism Awareness.
Kinect is a sensor developed by Microsoft that works on Xbox 360 gaming platform. Its technology allows players to interact with video games without the need to take a hand control or joystick, simply move the body.
The creation of an interactive installation served to show one of the main indicators of autism, the fact that the child avoids the most contact with eyes. To show that the girl's virtual installation did everything to avoid contact, if the person was in front of thrash she could look away with the help of the sensor that captures the movements of our body.
The creation was BBDO New York, production and direction of Grant Ave Mario Tremblay.
At the end of last year Google launched a product expected for months: Chrome Notebook, with the company's new operating system. This notebook is the result of the project Chrome OS, an operating system based on cloud computing, ie, routines and information stored on servers shared by the global network. The novelty has a security system that stores all your documents, photos and online settings. Now, you might lose or break your computer, but simply log into another Chrome Notebook to access your files.
The news should revolutionize the market and to promote its launch, the U.S. agency TEAK created an online application where you destroy your notebook! And the funny thing is that you can still choose how it will be destroyed - explosions, gunfire, laser, ... N - the application is in English, but you can have great fun! To play just access the site and start answering questions posed by the staff of the lab in the corner - www.google.com / ChromeOS / demolab .
Below a video promoting the project.
By giving the big news of fairs and postings in the technology area, you wonder: how will the future? For Corning, the company that manufactures high strength protective glasses, which shows how your vision will be the interaction between humanity and electronics, with help, of course, the devices that use the trademark.
The video is called "A Day Made of Glass" (a day made of glass) and shows people's routines in a future not yet defined, but may be closer than you think. The major focus is on usability, since the devices must integrate seamlessly with the daily lives of people at home, at work and at play.
Interestingly, according to the company, touchscreens devices are an integral part of life not only in computers but also mobile phones, mirrors, windows, stoves, outdoors and more.
Another highlight of the video screens are flexible, they must take the place of rigid screens for presentations and work in digital media players. The vision of Corning also shows that the televisions with the Gorilla Glass will continue to follow the trend of 3D, providing increasingly feeling of being at the movies in the comfort of your home.
To complete the mobile devices will be further integrated and minimalist, serving not only to talk to family, but also to store data and provide content. Watch the video and draw your own conclusions. Nice detail is that the video can now be considered a viral success, and in only 2 weeks, already has more than 1.7 million visits.
Yeah, the new tablet from LG comes with everything and it seems that it comes to "destroy" competition, or better, Apple.
The war is not over. He left a few days of movies that promote its new LG tablet, Optimus Pad, aggressively and impactful. And when I fight that involves aggression. In order to move the market and nudge the Queen Apple, the brand entertainment and cinema converged with the product, the more Hollywood possible.
In one of the videos released, Transformers 2 robores waging a battle to the death, one being the Optimus Pad of LG and the other the iPad from Apple. The trailer also shows the Optimus Pad crushing an apple, symbol of the competitor.
While the second refers to the commercial film Street Fighter, and the Optimus Pad fighting "Apad", a look-alike from Steve Jobs, who takes a beating right away.
The German organization Vergiss AIDS Nicht (which means "Do not forget AIDS") recently raised that the increase in people infected with AIDS from 15 to 29 years was 56% in the last 10 years. To raise awareness and help prevent disease, this organization has created a campaign somewhat bizarre game involving a somewhat controversial.
The guys have developed a fighting game between a penis and the HIV virus, called Cock Out . Calma, the interesting part has not arrived yet. The joystick to play the game is not the keyboard or other technological devices, but the user's own penis! How it works? Simple, the guy puts a condom that has an Augmented Reality marker that interacts with the game. With different movements made by the user, the character kicks and punches in this virus. The game has some videos to watch and, shall we say, get excited ...
And to prove that so bizarre actions are successful, the campaign follows some data: 150 million hits on the site of dissemination, 13% increase in donations, 84,000 participants in the first 24 hours of campaigning, among other fine numbers.
The creation of Ziggy Mediahouse is the animation and music from Parasol Island. I'm thinking about the controversy that would generate such a game in a country like Brazil.
via personal Cock
Saatchi & Saatchi's Toyota Sweden created for an interesting solution to improve fuel consumption from the observation of driving, looking for a "smoother ride". The application , launched late last year, simulates a glass of water placed on the dashboard and the challenge is not to drop a drop. This kinder toward reduced up to 10% consumption and reduce CO2 emissions. Check out more details here .
Anyway, this application was so successful that ever had a case reported by the agency. The result was 90.000 downloads and reaching # 3 to reach the place of most downloaded apps in the App Store, resulting in a total of 400,000 km in ecodriving. How cool is that?
Another man versus machine race comes to primetime TV: In the U.S., the Watson supercomputer, IBM will compete with two supercampeões program of questions and answers "Jeopardy!", With two departures a day from day 14 February.
The main prize of the competition of "Jeopardy!" Is $ 1 million, followed by $ 300 thousand for the second place and $ 200,000 for third. Watson, named on account of the founder of IBM Thomas J. Watson, is a computer system designed to compete with the human capacity to respond with speed, confidence and certainty "made with natural language questions." He is also a demonstration that IBM, which comes to 100 years in 2011, would remain at the forefront of technology, even though companies like Google and Apple have become the industry leaders in terms of popularity.
IBM says that the format of "Jeopardy!" - Which involves questions about pop culture, literature, science, sports, geography and general themes - "provides the ultimate challenge, since the game's clues involve analyzing irony, subtle content, riddles language and other complexities that humans dominate and computers traditionally do not. "
IBM told Reuters that the ability to understand human language makes Watson a machine much more developed than Deep Blue, the supercomputer company that defeated world chess champion Garry Kasparov in a series of matches in 1997.
Watson answered correctly questions about Agatha Christie and the city of Jericho. The machine won the first part of the test, earning $ 4400. Regardless of its placement, IBM will donate 100% of premiums received by Watson. The supercomputer's competitors are Ken Jennings, who has won 74 matches in a row of "Jeopardy!" Between 2004 and 2005 and grossed more than $ 2.5 million, and Brad Rutter, the biggest winner of awards in the history of the game (more than $ 3.2 million) in several years of competition. Rutter and Jennings will donate 50% of their winnings to charity.
IBM Watson: Man vs. Machine on Jeopardy!
In a first use of 3D technology in slow motion, the result of a partnership with scientists from MIT, the 2 minute video titled MINI vs Monster hits U.S. theaters now in January, before reaching a global level with a campaign promoting the new family of MINI cars.
The film shows one of these cars Monster Truck (Big Foot, or if you prefer), directed by veteran Russell Steeley, in a radical move, jumping a ramp on the new family car of the MINI, which is greater than ever, and yet together have only 15:52 meters. We are talking about the MINI Cooper Convertible, MINI Cooper Clubman, MINI Cooper S and MINI Cooper S Countryman. The video has a climate and also wins epic 2D versions of 90 (below), 60, 30 and 20, which will be disseminated through the Internet, and later on TV.
The creation of the agency is BSUR, Amsterdam, and directed by Jason Schragger.
Levi's is always ahead when it comes to jeans - not for nothing is one of the most remembered brands. Now Levi's is preparing to launch its eco-friendly jeans in Brazil.
The footprint is simple: after several tests, the manufacturer has discovered new ways to get the washing of the pants without spending so much water. The new collection is called Levi's Water <Less (or simply waterless) and is expected to arrive here in February 2011. The official launch aconteeu in New York at the end of last year, and Marie Claire magazine talked with Erik Joule, one of the mentors of jeans waterless "is a concept that can be put in place in all jeans. If you multiply 42 liters spending, on average, 29 million pants, which is what we put into our stores in North and South, will find it too much water, "he said.
The idea is that the brand over the next year the entire production of Levi's is made based on this new concept, where the brand says it can save about 16 million liters of water to the new collection. Meanwhile, we expect a brand new collection here!
