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Gillette promotes the largest shaving the world

June 22, 2011 | Viral | 0 Comments

Another movie that comes Gillette in an attempt to viralizar the Internet. After painting the face of tennis player Roger Federer in giant size on a lawn in England, Gillette foam and used a giant blade to leave him with an appearance lisinha. The video was posted on Facebook and is now spreading through YouTube. It's worth checking out.


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Rocksmith and viral baby guitar

June 9, 2011 | Viral | 0 Comments

Fans of music games tend to complain because sometimes you have to play is not always very faithful reproductions of musical instruments. For this claim can not be made ​​in relation to Rocksmith, Ubisoft.

To have fun with this game, the player can plug any guitar with an input connector 1/4 inch on a Microsoft Xbox 360, or on a Playstation, Sony. It is the first game of its kind that connects to any real guitar, something hitherto unheard of and a dream by the rockers.

To make it even more attractive, the Rocksmith has a comprehensive audio library as well, ranging from classic rock of the Rolling Stones, The Animals, David Bowie and Nirvana to the more recent groups Interpol and The Black Keys.

"It's the most authentic and addictive music game ever created. Whether a beginner or an experienced guitar player, each player can move at your own pace, and the personal process is stored in memory, and let the players ready for the stage. "Says Bertrand Chaverot, director of Ubisoft in Brazil.

Thinking of promoting the game, the guys over there have launched a viral well done, and with the perfect formula: a baby playing guitar. See below. The sound is "I Got Mine" by The Black Keys.


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Greenpeace vs. Mattel | The Barbie doll is a serial killer ....

June 7, 2011 | Marketing , Advertising , Viral | 0 Comments

Greenpeace launched a war against Mattel - the largest toy factory in the world.

They put a video on the Internet, where Ken (one doll, Barbie's boyfriend!) Is interrogated by police who are behind it. They take Ken by surprise by showing pictures of her clearing forests and thus killing the wildlife that inhabits them. In the video, they describe the products of Mattel, the more specific case, Barbie, as a serial killer, destroying rain forests to make packages just to get cheaper.

The accusation comes from the fact that the paper used Mattel's Asia Pulp and Paper (APP) to pack his toys, most devastating of Indonesia's forests, and thereby causing the extinction of animals like the Sumatran tiger, Sumatran Orangutans and Elephants. You can also enter the site of the demonstration, spread the news on social networks and send a message to the CEO of Mattel. Rolled including a demonstration at Mattel's headquarters in Los Angeles. Worth checking out photos on Flickr .

Ken has now given out on the Barbie. Give you as well: www.greenpeace.org / barbie .


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Nude Gaming Party | Feast of gamers is viral peladões XtendPlay

June 1, 2011 | Marketing , Viral , Web | 0 Comments

A somewhat hilarious video fell on the internet these past few days and ended up in major media outlets around the world. We are talking about "Nude Party Gaming."

Last month, in NY, did the alleged Nude Gaming Party, an event that brought people to play games video game "wearing nothing at all," where gamers argue that the fact of playing deprived of the use of clothes relieves stress, leaving the player more at ease and thus increasing the fun.

So feel uncomfortable playing video games? His clothes bothers you in the midst of difficult enemy to kill? Or simply have things in your pocket in which you have to keep paying attention while playing? Never experience this type of issue, try to attend festivals like this for video game players naked.

Relax, do not get excited. This video it's a viral marketing campaign created by Thinkmodo-ass to an accessory called XtendPlay for the Xbox 360 and PlayStation 3, which you see all those using the party. The product is for those who feel uncomfortable playing, not the clothes, but maybe the footprint of the controls or the hands were sweaty while playing. It adds a great piece of soft material and ergonomic design, with openings for air passage with the intent to keep hands refreshed.

In just over a week, the video of the campaign has more than 800,000 visits. Fantastic.


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Green With Envy | 'The Muppets' trailer released film is fictional romantic comedy

May 25, 2011 | Film , Marketing , Viral | 0 Comments

I found it strange when I saw this trailer yesterday and decided to take a look at what it was.

The movie "The Muppets," Disney had its first trailer released, but instead of a traditional teaser, announced the name of a romantic comedy called "Green With Envy '. The supposed film starring Jason Segel ('I Love You, Man') and Amy Adams ("Home to Me ') won by poster (above). Only the 50 seconds of video that Kermit and company appear to show who the real stars of filme.No trailer, are not revealed many details about the story.

But we know that the film tells the story of Gary (Segel), who tries to meet the Muppets to perform a benefit concert to save their movie studio from the evil Tex Richman (Crus Cooper). Tex wants to destroy the studio to have access to oil that is in the basement of the ground.

Who signs the direction of the film is James Bobin ("Just Before the Heartbreak Kid Who '), and the screenplay was done by Jason Segel - who also participates in the film. In addition to Segel, the cast includes Alan Arkin ("Trouble in the Family '), Billy Crystal (" The Mafia Around the Couch'), Jack Black ("Gulliver's Travels"), Zach Galifianakis ('Birth of A Journey' ), Jean-Claude Van Damme ("Bloodsport") and Emily Blunt (The Devil Wears Prada). Who can be an extra in the film is Dave Grohl, Foo Fighters frontman, according to the NME site. Grohl will oust the original drummer Muppet, Animal, who must be absent from their commitments to a treatment control raiva.Para the construction of characters, Disney would have asked an aid to 'Brains of Pixar' to combine the effects of animation with real actors. The recordings took place in Los Angeles and the forecast is the film debut in December 2011.

The official trailer video in less than five days now has nearly 1 million hits, not counting the numerous copies that have proliferated over the network.


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ASUS creates parody of the sitcom "The Big Bang Theory" to promote their tablet Eee Pad Transformer

April 28, 2011 | Technology , Viral , Web | 0 Comments

ASUS is preparing to bring their new tablets to Brazil to compete with the iPhone, Galaxy Tab and Motorola Xoom, among others. The first model to land in Brazil is the Eee Pad Transformer. The difference of this model to others in the market is its ability to turn a laptop to fit a physical keyboard.

The official launch will be in the country in June. Asus just waiting for approval from Anatel to set the exact date. Meanwhile, the Taiwanese company uses some tricks to promote ara tablet. One is a video posted on YouTube called "The Eee Pad Story." What does a parody of the series "The Big Bang Theory," one of the most popular in the U.S. and Brazil. Ok, the copy does not reach the feet, but the intention was good. Judge for yourself, watching the video below, which is the first video in the series.


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Adidas launches new video and presents the ball to the final of the Copa del Rey 2011

April 19, 2011 | Advertising , Viral | 0 Comments

Yesterday adidas released the ball for the final of the Copa del Rey 2011 between Barcelona and Real Madrid on Wednesday (20). The model is the same as was used in the World Club Championship in December (won by Inter Milan), called Speedcell, and will be personalized with the names of the finalists.

Enjoying the fame of the super classic Adidas, sponsor of the Spanish Football Federation has launched a new commercial with the ball of the match between the Catalan club merengue and the Copa del Rey During the action, players clubs are exchanging taunts for big game this Wednesday. Supplier of sporting goods from Real Madrid, the German mark used in your commercial players like Messi, Villa, Di Maria, Xabi Alonso, Daniel Alves, Granero, among others.

The video follows his new All In Campaign ( the largest in its history ), and one day, already has more than 200,000 views. The video itself is pretty cool, but it gave an Adidas "blunder" by forgetting to put the video one of their biggest poster boys: Kaka. Will reflect the current downswing of the crack within the lawns?


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T-Mobile launches parody of the actual wedding and is hit on YouTube

April 19, 2011 | Viral | 0 Comments

A video that parodies the royal wedding of Prince William and Kate Middleton is the latest sensation on YouTube. In the play the sponsors, a priest and the bride and groom step into Westminster Abbey to the song "Everybody in the house of love," the boy band East 17!. Created by mobile phone company T-Mobile, the video has accumulated 5.6 million views on YouTube.

For those unaware, Prince William and Kate Middleton will marry next April 29, 2011, Friday, at Westminster Abbey in London. William, elder son of Prince Charles and Princess Diana, is the second in line to the British throne. The marriage gave a boost to the UK amid the economic crisis and budget cuts to reduce the huge deficit of the country, and should move heavily in tourism and media. On the other hand, according to a poll in the country, 82% of the British population think that the royalty should cover the costs of the event instead of passing their spending.

Check out the video below. Creation of Saatchi & Saatchi London, with Gorgeous production, directed by Chris Palmer.


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Stand Up! | Irish NGO launches nice video campaign against homophobic bullying

April 13, 2011 | Film , Advertising , Viral | 0 Comments

Simply amazing how subtle this video released by an Irish group met to embrace the cause and encourage teenagers to face the front and defend friends who suffer homophobic bullying.

The initiative, called Stand Up! Is the Belong To, an organization of gay, lesbian, bisexual and transgender people between 14 and 23 years. According to the group's website, "LGBT youth need to be respected and treated just like all other young people, and feel safe and supported by their families, schools and society, which can thrive in a healthy way as equal citizens."

The film was written and directed by Anna Rodgers & Aoife Kelleher, account production of Zlata Filipovic, via Crossing the Line Films.


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BIC Flex 3 | WTF! Insane Human Curling

April 11, 2011 | Viral , Web | 1 Comment

New viral launched by BIC to promote your Flex 3 blades.

"WTF! Insane Human Curling "uses good old nonsense to promote the effectiveness of razors Flex 3, taking the sport curling to another level. If you wait until the end, one can still play this game online with the human curling, or check out some production photos on Facebook. It's worth!

Creation is the Buzzman, produced by Caviar Content.


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Skittles invites users to put your finger on the screen and interact with videos on YouTube

March 30, 2011 | Advertising , Viral | 0 Comments

More bizarre Skittles campaign, this time being promoted by Wrigley Canada, this time bringing the concept of "Touch the Rainbow" to another level.

Five online videos on YouTube try to interact with users, inviting them to simply put your finger in a bullet Skittles on the screen and become part of what is happening. Imagine a cat licking your finger? Or just being a car stopped on the strength of the tip of your finger? The videos are watered the good old "nonsense" typical of the brand.

The campaign, which carries the name "Finger the Rainbow", was developed by BBDO Toronto.

CAT

CAGE COP

HitchHiker

WAR FINGER

SKITTLES GIRL

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Samsung viral and dance in "Super Slow-Motion Motion"

March 29, 2011 | Mobile , Viral | 0 Comments

The The Viral Factory, one of the agencies that have created excellent viral work, back to create another very curious to video Samsung.

This time the brand has decided to promote Galacy ACE smartphone with Android through the stop motion technique. Or what the brand calls "Super Slow Motion-Motion", where the curious fact is that this video was captured from a somewhat strange. The technique here involved artists from the Art Collective, who made ​​super slow choreography of dances through the streets, true "slow motion" human, surprising people around. After being shot several photos, we made a stop motion and transformed almost all in real time. Watch to understand better, the result is pretty cool!

The brand back well to invest in promotional virality to generate some buzz around this equipment. And there's going to work?


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