Greenville Literacy Association is action with optical illusions promoting the literature

Legal action promoted by the Greenville Literacy Associatio n, an organization that seeks to disseminate literature and make it accessible to the entire population Greenvile County, South Carolina, USA. Through volunteer work, the guys teach illiterates to read and promote various events, like the famous "Really Good, Really Big, Really Cheap Book Sale", a fair where books are sold at a bargain price.

Through some optical illusions in public places, people were challenged to try to read some messages left for the place. In a kind of puzzle, the idea was to create an attractive and intriguing for people to interact with advertising. The message that came through the puzzle was: Literacy (literature). The illusions created some difficulty with the metaphor of the illiterate have their first contact with the writing.

The creation of the agency's Bounce.

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