March 11, 2010 | Marketing

After presenting the modern and well-behaved new generation S60 sedan, Volvo's Geneva Motor Show for a big surprise: a version of "evil" model.

That's right. Teasers with phrases like "evil Volvos are coming", the brand announced the arrival of a model somewhat naughty, mischievous and wicked from his Volvo S60. Sports wheels, lower suspension, spoiler and a diffuser with two tailpipes. These are some of the novelties in the new car.

The campaign to promote the vehicle, called " The Naughty Volvo "was created by Arnold Worldwide, includes print, billboards, TV commercials and work with elements of CRM , made by EHS 4D. The videos of the campaign show the car doing such a series of tests a little strange, separated by levels of difficulty, always ending with provocative phrases to the viewer, such as "want even more evil?" Or "is not mean enough?".

The Slalom Test - Level 1 Naughty