The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi made the @ Random, a unique project to raise awareness about Tourette Syndrome. The documentary was made online by the carriers of the syndrome, with the help of filmmakers and industry professionals cinematrográfica. The company donated flipcams CISCO Systems. During two years have been recorded more than 20 films with stories of people living in various parts of the world such as Canada, USA and Norway. The short films are hosted on the site @ Random , where they are randomly arranged to form a new documentary to each view.
Tourette's Syndrome or la Tourette syndrome is a neurological or neurochemical disorder characterized by tics, rapid reactions, sudden movements (spasms) or vocalizations that occur repeatedly in the same way quite often. These motor and vocal tics are constantly changing in intensity. No two people in the world that have the same symptoms. Most people affected are male.
Fans of music games sometimes tend to complain because you have to play is not always very faithful reproductions of musical instruments. For this claim can not be made against Rocksmith, Ubisoft.
To have fun with this game, the player can plug any guitar with an input connector 1 / 4 inch in one of Microsoft's Xbox 360, or on a Playstation, Sony. It is the first game of its kind that connects to any real guitar, something previously unheard of and a real dream by the rockers.
To make it even more attractive, the Rocksmith has a comprehensive audio library as well, including everything from classic rock of the Rolling Stones, The Animals, David Bowie and Nirvana to the more recent groups Interpol and The Black Keys.
"It's the most authentic and addictive music game ever created. Whether a beginner or an experienced guitarist, each player can progress at their own pace, and the personal process is stored in memory, and let the players ready for the stage. "Chaverot says Bertrand, director of Ubisoft in Brazil.
Thinking of promoting the game, the guys over there have launched a viral well done, and with the perfect formula: a baby playing guitar. Look below. The sound is "I Got Mine" by The Black Keys.
Everyone knows that the world of rugby players is extremely masculine - and consequently homophobic - but there are some exceptions, such as team Muddy York Rugby Football Club, Toronto, Canada.
Known for being a gay-friendly team, the Muddy York RFC is constantly recruiting new players to the club (which comprises the majority of homosexuals). Contrary to what is expected of a team that uses the force on the court, the line of communication that uses the Muddy York is focused on humor and always with a touch of "gay" in their productions. In 2010, a photographic essay of Jesse Senko resulted in a controversial ad (for the macho sports), focusing on the old joke that drops the soap in the locker room shower. For the photo chosen to recruit you can see the humor of the team. After all, sexist joke in one bends down to pick up the soap. In the case of rugby players, but what you see in the picture is a very different situation:
Finally, in 2011, recruiting gets a mockumentary beautiful, inspired by real stories of his players, telling the personal journey of one guy to try to find in life.
"The Gay Gay Who Was not Enough" (The gay man who was not gay enough) is the players themselves starring Muddy York RFC and directed by Linzi Knight. Hilary!
The Cerrado is the second largest vegetation formation in Brazil, surpassed only by the Amazon Forest. There are 2 million square kilometers spread over 10 states (representing more than 20% of Brazil). This biome is also characterized by their different landscapes, which covers many communities of mammals and invertebrates, as well as an important diversity of microorganisms such as fungi associated with plants in the region.
Save the Cerrado is more of a WWF campaign that warns of the destruction of nature and consequences of this event in the life of animals. The idea is simple: it is in our hands to avoid this problem. And through it, the agency Neo London, created a very interesting visual narrative.
The production was for the guys from Th1ng, directed by Kirk Hendry. And the hands of such an artist is El Mago Serpico.
Making of: continued ...
Greenpeace launched a war against Mattel - the largest toy manufacturer in the world.
They posted a video on the internet, where Ken (one doll, Barbie's boyfriend!) Is interrogated by police who are behind it. They take Ken by surprise by showing pictures of her clearing forests and thus killing the wildlife that inhabits them. In the video, they describe the products of Mattel, the more specific case, Barbie, as a serial killer, destroying rain forests to make packages just to get cheaper.
The accusation comes from the fact Mattel use paper from Asia Pulp and Paper (PPA) to pack up your toys, the most devastating of Indonesia's forests, and thus causing the extinction of animals like the Sumatran Tiger, Sumatran elephants and orangutans. You can also enter the site of the demonstration, spread the news on social networks and send a message to the CEO of Mattel. Rolled including a demonstration at Mattel headquarters in Los Angeles. Worth checking out photos on Flickr .
Ken has now given out on the Barbie. Give you as well: www.greenpeace.org / barbie .
Thinking of promoting the 1st bottle made from 100% recycled packaging, mineral water Bonafont created the 1st radio spot also fully recycled.
Y & R in Mexico has created a "100% recycled spot," where he heard more than 80 pieces created for radio Bonafont in recent years and selected the words to the new spot. The result is very interesting and can be checked in the video below.
A hilarious video both dropped one on the internet these past few days and ended up in major media outlets around the world. We are talking about "Nude Party Gaming."
Last month, NY, did the alleged Nude Gaming Party, an event that brought people to play games video game "wearing nothing at all," where gamers claim that playing the fact deprived of the use of clothes relieves stress, leaving the player more at ease and thus increasing the fun.
So feel uncomfortable playing video games? His clothes bothers you in the midst of difficult enemy to kill? Or simply have things in your pocket in which you have to keep paying attention while playing? Never experience this type of issue, try to go to parties like this for video game players naked.
Relax, do not get carried away. This video it's a viral marketing campaign created by the-ass for an accessory called Thinkmodo XtendPlay for the Xbox 360 and PlayStation 3, which you see all those using the party. The product is for those who feel uncomfortable playing, not the clothes, but maybe the footprint of the controls or the hands were sweaty while playing. It adds a great piece of soft material and ergonomic design, with openings for passage of air with the intent to keep your hands refreshed.
In just over one week, the video of the campaign has more than 800,000 visits. Fantastic.
The brand appliances Israel, Ariston, was launching a new line of washing machines and decided to allow people to have the experience that is part of a laundry. The brand wanted to show the features of your new machine and took clients, literally, into it.
We're talking about a mega facility mimicking a giant washing machine, which went through some cities. Inside the huge machine, more than 10,000 people entered the object and had the opportunity to watch videos designed. This while the ground vibrated and water jets and bubbles falling from the crowd, ie, the staff experienced something that is routine for us all, but from another point of view!
Creation is the Shimoni Finkelstein DraftFCB + Barki, Tel Aviv, Israel. Check out a nice video of the project below.
Justice - Civilization
Sondre Lerche - Private Caller
The Vaccines - All In White (Explicit)
Katy B - Easy Please Me
Flags disintegrating into deserts and floods. The bleak picture of global warming was made up on the image of the flags of Brazil, USA and China. The ads were created by Young & Rubicam to publicize the book Planet of O Estado de S. Paulo.
The text says: Global Warming: Who will be here to see the consequences? The idea is to stimulate readers' thinking about the problem, one of the recurring themes of the section of the newspaper.
This fantastic action taken by Gandhi Bookstore in Mexico. A simple idea where it was only necessary technical knowledge to get the form of a campaign that surprising.
Mexico City is one of the most populous cities in the world, can generate a chaotic traffic. Daily, rows and rows of congestion occupy the streets and avenues. Given the time spent in traffic jams, the radio is a great option for entertainment, and a 35% increase in audience during peak hours in traffic.
Thinking it was created quite appropriate action to communicate with the Gandhi bookstore positioning "read more". We are talking about the first radio spot where the listener can read.
Is there a system in automotive sound systems called RDS, which is allowed to place up to 64 characters by 8 lines of text, often used for radio and music tell which artist is playing at that moment. Using this system, Ogilvy Mexico created a radio spot saying, "If you're stuck in traffic, look at the screen of your car stereo." And then people were surprised with the following written message: "This ad promotes reading. And why are you reading it. Bookstores Gandhi. Read on. "
"Long Live Imagination" is the theme of Canon's new campaign, which includes the participation of the filmmaker, actor and producer Ron Howard (A Beautiful Mind, The Da Vinci Code and The Dilemma).
The brand invites Internet users to send their "most creative" photo-based movie themes to "Project Imagin8ion." Interested persons should send photos until June 14 the site. Ron Howard and a group of experts from Canon will select eight photos, which will become the basis and inspiration for a short film in Hollywood, made with Canon DSLR products.
Check out the movie "Parade", created by Grey New York and that the design releases.
BEHIND THE SCENES
via CCSP
