March 5, 2010 | Advertising

I found very nice production of this new commercial for Hjärtat Apotek, a network of over 200 pharmacies in Sweden.

Known as "The Heart Pharmacy", the network decided to bring the concept that life is a great adventure on a roller coaster and we should enjoy to the fullest. "Long Live Life" brings this concept to the letter. Filmed with a mini roller coaster of fact, the video features a journey through all phases of the life of a couple.

Creation is the Åkestam Holst, with production and direction of Popcore ACNE (Anders Forsman and Linus Johansson). Post-production of the Swiss.