BOSCH and the meat from supermarket shelves in dinosaurs

Very crazy this action BOSCH VitaFresh to promote, a new cooling technology company.

Plan on showing the power of business, the brand introduced a number of "shares" of dinosaurs bandeijinhas alongside other products in the supermarket freezers. With the right price tag and specification of the breed of the animal, showing that even after thousands of years, the meat was still fresh and ready to eat.

The packages contained QR Codes that refer the curious to a website specifically to talk about VitaFresh, cooling technology that keeps fruit, vegetables, fish and meat three times cooler than normal refrigerators.

Not only that the product is exposed here, the action still had inserts of promotional flyers and ads in supermarkets speakers stores. Imagine you are in a grocery store and hear the offer of the day is mammoth meat?

The action rolled for 6 days, 24 supermarkets, reaching about 75,000 people. Everything was documented in the video below. Very good.

Creation is the DDB Berlin.

Source: Virally