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Campaign Toyota iQ turns on a computer mouse

May 14, 2010 | Advertising

Saatchi & Saatchi New Zealand has just launched a new campaign promoting the Toyota iQ, the smallest car for 4 people in the world.

"Nimble as a mouse" is a campaign that focuses on promoting such a size, where the brand decided to turn your car into a mouse, where the car could move a cursor and operate a real computer. The idea, of course, imposed a technological challenge, since he would have, and move like a mouse, also click, drag, drop and everything. A software was created to make this possible.

Below you give a video documenting everything. Production of Thick as Thieves is directed by Leo Woodhead.

The coolest indoor scenario is that the guys have created, complete with a giant monitor, and a coffee mug :)


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