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Toyota iQ turns the campaign into a computer mouse

May 14, 2010 | Advertising

Saatchi & Saatchi New Zealand has launched a campaign promoting the new Toyota iQ, the smallest car for four people in the world.

"Nimble as a mouse" is a campaign that focuses on promoting such a size, where the brand decided to turn your car into a mouse, where the car could move a cursor and operate a real computer. The idea, of course, imposed a technological challenge, since he would have, and move like a mouse, also click, drag, drop and everything. A software designed to make this possible.

Below you can check a video by documenting everything. The production is of Thick as Thieves, directed by Leo Woodhead.

The coolest part is the indoor scenario that the guys have created, complete with a monitor and a giant mug of coffee :)


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