Capital One | The Ivan Brothers

March Madness is a phenomenon that is filling the gyms since the first week of March until the first week of April in the United States. During this period happen Tournaments Men's and Women's Basketball National Collegiate Athletic Association (NCAA). These tournaments determine the champions of college basketball's biggest event in the world. The tournament is a true passion for the fans and attracts the largest advertisers in the country and left millions of fans into a frenzy every year.

Thinking of doing a viral campaign that focused on basketball phenomenon, Capital One decided to innovate and introduce the fictional " The Ivan Brothers , "the story of determination to become a technician in two brothers Vikings NCAA superstars, the University of West Eastern State (WTF).

Through a sports program called "Program Selection", sponsored and hosted by Capital One Card Venture , the story of how these phenomena have become brothers in the sport is told, in the same manner as if it were a fairy tale. There are several videos that can be conferred through the Canal YT , making the whole history of these legends seem really real. For those unaware, the characters are the Vikings pitchmen of Capital One for some time (check out some recent commercial here - # 1 # 2 ).