Following his campaign " Broadband Nation ", Comcast has launched a new spot promoting its" Digital Connectors Program, "an initiative where the company offers free connection and teaches teens and young adults about broadband technologies and how put that knowledge to work in a wide variety of activities to community service.

The video uses a bar "loanding" metaphorical, symbolizing the many ways that broadband Comcast can benefit small businesses, libraries, community centers and schools around the country. A hybrid of live action, stop motion, visual effects, miniatures, CGI and motion design of better quality.

Creation is the Goodby, Silverstein & Partners, produced by The Ebeling Group and XYZ direction.