After a jazz band comprised of hamsters , a rodeo on a giant bird , and more recently Mr. Memory smartest fish in the world , the juice brand Juicy Drench Spring Water, the Britvic, decided to bet on a new viral campaign for its Stay Drenched .

"Puzzle Head" still crazy brand to demonstrate that our brain works best when it is hydrated, since it is composed of 75% water. The video shows a guy waiting for the subway, where his head is a kind of rubik cube (Rubik's Cube), a true three-dimensional puzzle.