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French Connection | Men & Women

February 11, 2010 | Advertising

The fashion brand French Connection has launched a new campaign to promote its Spring 2010 collection, captivating and encouraging men and women with great humor and style.

Trying to bring a conversation focused on different forms of language, reaching a male audience through a rough and bearded character that tells men how they should be and dress, and the female audience with the figure of a beautiful woman, sexy and understandable. Once submitted, our 'man' and 'woman' are targets of a study of behavior as part of a campaign with different platforms, starring in TV commercials, cinema (films focusing on targeting the male or female), print, billboards, and social networking site.

The creation is of Fallon London.

THE MAN

THE WOMAN

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13 Comments


  1. The new campaign is Frech Connection by fallon, makes me remember the shortmovie directed by Jorgen Leth "The perfect human ', that' in fact inspired the movie" The Five Obstructions "by Lars Von Trier, check it out http://bit.ly / 9cd4Ol

  2. French Connection | Men & Woman, talking in different ways. http://bit.ly/9sbHZQ

  3. French Connection with a stimulating, visually captivating and witty campaign: http://bit.ly/cNyVHC

  4. Quite like this new campaign from French Connection http://bit.ly/bn82Be # althoughwouldntweartheirclothes

  5. @ Rhythmofself What can you with a blank canvas of? http://bit.ly/92pnHc "Man Should Be Brave" http://bit.ly/av5jmS

  6. this only makes me love more French Connection: http://is.gd/8b4aJ

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