The Gatorade has just presented its latest commercial that will debut during the 2010 Super Bowl.
"Journey" takes the viewer to three stages in which a football game is divided - before, during and after - and presents its Gatorade G Series, a complete line of products developed in collaboration with the best athletes to aid in hydration, which is critical to performance in any physical activity.
The film is a collaboration of the agency TBWA \ Chiat \ Day with NFL Films and director Henry Alex Rubin (Smuggler's). The spot has a voice artist and actor Common (Grammy winner - Terminator Salvation and American Gangster).
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Gatorade presents "Journey" commercial for the 2010 Super Bowl http://is.gd/7LR0p
Gatorade presents "Journey" commercial for the 2010 Super Bowl http://is.gd/7LR0p