The agency Grey has just unveiled its newest campaign for the Honda, which aims to recruit 20 people across Europe to create a documentary 'crowdsourcing', showing the journey of these people around the world.
"Live Every Litre", which focuses on the site www.liveeverylitre.com invites Internet users to send a video or write saying what is your dream trip and why. Applications will be evaluated by a group of influential European bloggers, who will judge the winners.
The campaign's goal is to promote the Honda CR-Z, the first hybrid sports car brand, where each person chosen will have their travel funded, accompanied by a production team to document it, and receive the vehicle to go through it . The videos have the direction of renowned and award winning director Claudio von Planta, you want to display the final documentary in film festivals around the world.
UPDATE *** ***
Check below 2 very nice videos of the campaign, and more at the site - www.liveeverylitre.com
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