IKEA | Kitchen Squad

IKEA always launching some campaigns unusual, and this seems more like a TV show of those reform in the style "Home Sweet Home" to be. A squadron called "Kitchen Squad" invades a home, remove everything that was in the original kitchen, leaving a warning that hijacked the kitchen and reproduce in the studio. Meanwhile experts completely change the environment of the kitchen of the people adding functionality and beauty. The coolest thing is that all utensils used in the projects are from IKEA.

The campaign's goal is to launch the site The Kitchen , with hundreds of tips, hints and tricks to improve the kitchen environment. Each episode of the project can be seen through the site , where you can also know the whole team. BMB is the creation of London, and the production of the videos was because of the Monkey Kingdom, directed by Ben Caron. Below a preview of the campaign:

And below a summary of the first episode, it's worth checking out.

Source: Paula Rizzo