New Balance has just launched a new project, very cool looking.

We are talking about the New Balance 365, where the company wishes to launch 365 short, one for each day of the year. The films, which fall short of one minute each, began to appear online at www.NewBalance365.com , and come under the theme "Explore Balance" (explore the balance), always associating the brand's products. The project also has an iphone application where the user can get their daily dose of videos via mobile.

The charge of the project is the Mother, directed Kouthoofd Swede Jesper. Below the video release.