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NIKE Jordan Brand | Nightmares Never Sleep

February 5, 2010 | Advertising

Following the well known campaign "Become Legendary", the Jordan Brand has just launched a beautiful spot starring Dwyane Wade to promote his new Nike Air Jordan 2010.

"Nightmares Never Sleep" is the brainchild of Wieden + Kennedy NY, where the commercial features Dwyane to be the nightmare on the court, and it never gives off to its opponents. The cool thing is that the online experience through the site jumpman23.com/nightmare , complete with interaction with the webcam, Facebook friends and Twitter followers. Below a video with a making of (just over 1 minute) and then 1 minute of trading.

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  1. NIKE Jordan Brand | Nightmares Never Sleep http://is.gd/7M6ju

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  1. NIKE JORDAN BRAND: Nightmare Never Spleep | nunofmiranda.com

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