After winning Grand Prix at Cannes with his film online " Carousel ", promoting their line of TVs Philips Cinema, which provides all the sensations of having a real movie screen at home, now embarks on a brand new campaign focused movies online.

The project, called "Parallel Lines," will come up with five short films made ​​by Ridley Scott Associates (the same films as Alien, Blade Runner and Gladiator). The films were directed by Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Yes, and filmed in Uruguay, London, Moscow, China and South Africa's goal is to bring a brand experience for movie lovers system and promote their ambilight television, offering again to your Internet "ambiplayer," an online player who tries to pass the same feeling of watching movies on a Philips Cinema.

The interactive campaign will have a strong presence in social networks. The agencies involved are the DDB, Tribal DDB, Unit 9 and Carat. The project's debut on April 8 on the site and will have made ​​advertising on YouTube and Facebook , leading users to the Philips Cinema channel. The official trailer will be released on March 17, below it is possible to give a teaser. Learn all the details of the campaign here .

*** UPDATE 08/04/2010 ***

Leaving the short end of the campaign, you can check out below.

Jun and the Hidden Skies, by Hi-Yes

Dark Room, by Johnny Hardstaff

El Secreto de Mateo, by Greg Fay

The Gift, by Erik Rinsch

The Hunt, by Jake Scott