Sony Ericsson today announced its new vision for the future of mobile entertainment, the Creations , an online platform that functions as an application system based on cloud computing for application development.

The concept is: you can download, change what quisaer, and re-upload the file, leaving the same date. The brand aims to create an online movement, done to all those who do not have an iPhone for example, and through this community allow the creation of exclusive content and collaboratively, which can easily be shared among users.

The brand also created the Creation Day, which takes place tomorrow (17.02.2010), App Planet during the conference, where attendees can check the power of co-creation with the musical artist and producer Tom Middleton, who will use and demonstrate the content of the new platform in a live performance. Anyway, go in there and check - creations.sonyericsson.com . Below is a pretty cool commercial that was released.