Thinking of promoting the launch of Xperia X10 Mini in France, one of the smallest smartphones in the world (4 inch screen and measures 11.9 x 6.3 x 1.3 cm), Sony Ericsson decided to make a somewhat unusual action.
Bringing the concept of the small size of the device, the brand promoted "her mini parade", a "mini" campaign in which small replica trucks, cars, buses and even boats, simply invaded Paris during the 3rd and 4th of July with messages about the release of this mini unit, which takes place today, July 7.
It created a microsite to support the concept and a video documenting everything. Pretty sweet.
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