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SONY | Eye Candy

March 3, 2010 | Advertising

I'm always impressed with the work of the guys Superfad , a design studio and production from Seattle, and this new project guys for Sony, in partnership with chickINchair Productions, is simply jaw-dropping.

Divided into three stages - Birth of Color, Explosion of Color and Release of Color - a project called "Eye Candy" will bring surrealism to the new global campaign in-store Sony (incidentally, the video should be wonderful in a Bravia 55 "Full HD).

The film is a mixture of concepts inspired by the idea that anything is possible, at moments of great visual color, drama and magic, combined with elements of the fashion world and spherical objects, and has accompanied its new global signature "make.believe" . Finally, between animation and live action, "Eye Candy" is somewhat inexplicable. You sit down to watch and admire.

The soundtrack is also first rate. Directed by Will Hyde.

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10 Comments


  1. RT: @ macethinho Stop everything you're doing and watch this new video from Sony>>>> SONY | Eye Candy http://is.gd/9BB5s / / wow! O_O

  2. And Also, because it's incredibly pretty, Sony's new ad aptly-titled "Eye Candy" - http://bit.ly/bkbIwx

  3. Art + Advertising gives it (increase the sound): http://tinyurl.com/yhzw3tp

  4. ¡In that merges Venden pero quiero quiero y los 10 to ayer! http://goo.gl/QlYw

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