Sony Australia has just launched a very cool TV spot, promoting its partnership with Football Federation Australia (FFA) and its sponsorship with the World Cup 2010.
The commercial, created by Saatchi & Saatchi, is starring players Tim Cahill and Lucas Neill, both of which are accompanied by a crowd of fans, who eventually train with them. Under the slogan "Feel What They Feel" video will begin to run until the World Cup, which will be broadcast in HD for the first time in Australia.
The production is the Prodigy, directed by Matt Palmer.
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SONY launches commercial preparation for the World Cup in Australia http://is.gd/7Wahs
SONY launches commercial preparation for the World Cup in Australia http://is.gd/7Wahs