Earth Hour, internationally known as Earth Hour is a global movement to raise awareness about the importance of adopting new habits and mobilize society to combat global warming. Conceived by WWF, the initiative it is a symbolic act that involves governments, businesses and the general population, and consists of all dimmed their lights for one hour on a given night, leaving the city in darkness.

Thinking of promoting the initiative in Belgium, the agency decided to launch a campaign Germaine again bringing his Darth Fladder (which we discussed in former blog ), a version somewhat correct (and effeminate) of the known malignant and Darth Vader .

Using this "blackout" suggested by Earth Hour, associated with the famous " dark side "of the classic Star Wars, the idea is to show that" for once, the dark side saves the planet "with the goal of reaching a younger audience , showing a Darth Vader that appreciates and cares about the planet. The campaign extends through the online site of the WWF , and social networks like Twitter and Facebook , where the character gets a profile. In fact, looking for commercial on YouTube, I discovered that this Darth Fladder was in Copenhagen at the end of the year, appearing on news programs around the world.

Check out the video of the campaign launched. The production of Pimpz.be is directed by Joost Wynant.

In Brazil, the lights represents a clear signal to governments that people want an end to deforestation, which accounts for more than 70% of emissions of greenhouse gases in the country. It also means that Brazil is in line with the rest of the participating countries, which also call upon the control of emissions to keep global warming to around 2 ° C, as recommended by the scientific community.

In March 2010, Brazil officially participating in Earth Hour. On Saturday, March 27, between 20.30 and 21.30, several icons of the country will be deleted one hour to show our concern about global warming. Join!