An outdoor writing by bees 100,000 generated some buzz in the county of Devon, England.
Bees, who came from the farm Quince Honey Farm (beekeepers), send a distress signal, an SOS, but to "Save Our Swarms", as part of an advertising campaign for the winery Banrock Station.
The aim is to promote the company is donating 5% of the sale of a special edition of three of their wines for the program Plan Bee, which attempts to raise funds for research and studies on bees, including the "Varroa jacobsoni", a parasite just over 1 mm long which is responsible for the worst devastation has occurred in the creations of bees in Europe, North Africa and the Americas.
To attract bees was used pheromones, causing them to remain in the panel for about 1 hour. Check out a time-lapse video below.
Source: Paper Plane
For the record, this is not an "outdoor" or at least in Brazil is not, as here in our country Outdoor nomenclature is given only for panels that have the measure of 9 × 3 meters (mandatory). In our country, those who do not have this measure are called panels, with the city (not the nomenclature used along with the word panel) and the road, oh yes, falamo Panel Road.
Outside Brazil they do not have the standard 9 × 3 format, as we have a truly national solution, and all that is foreign media panel they call outdoor.