After the buzz generated by the unprecedented milestone of one billion hits on their videos (in March this year), Lady Gaga has become a true phenomenon on the Internet and the world. Even his manager has confirmed: " Lady Gaga is thinking of viral clips . " That is, the videos of the singer are thought from YouTube. But the whole thing is not so simple.
What brands should learn from Lady Gaga?
Thinking to answer this question, the people of Newcast (@ newcastvivaki ), the arm behind the branded content and entertainment VivaKi , decided to provide a video presentation and a very cool about it. Do not forget to see:
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And the presentation:
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For the lazy ones on duty, follows a resumão in English:
1. Consistent Tell a story, complete with character and vision. Your Strategic Team Should Know it and support it fluently.
2. Engage in conversation fans. Provoke, listen and react - with quality content people will appreciate.
3. Connect the content. Build Relationships with brands / content providers That complement your persona. Your personality Should be multi-faceted and a pleasure to discover, to develop.
4. Fish where the fish are. Should Be Free content spreadable, so contagious produce work. Let users embed, revamp, comment and share where They Want. (This sounds like common sense, but ... no.)
5. Reinvent your business. That Form liaisons make long-term sense for your particular market. Gaga's stretched her brand by sponsoring MAC lipstick in October, is designing Heartbeats by Dre headphones, and signing on as creative director of Polaroid - sustaining and keeping her fans salient. (She used her online store Also the 24-hour filter donation for Haiti, Promoting it via Twitter.)
