Volkswagen Canada will just launched a series of videos and cool. The commercials are part of the campaign "Drive until ...." The first, "Courage," shows a man driving until you find the courage to ask his girlfriend. The second, "Time," brings the same character driving in the company of friends, until the time of their marriage.
COURAGE
TIME
The campaign does not stop there. Now the agency Red Urban and Volkswagen Canada invite Internet users to engage in the creative process and suggest how the campaign should be the next chapter in the series "Drive until ...." In a crowdsourcing project, the advertiser and the agency will work with the suggestions of brand fans on Facebook to generate the plot, choosing actors, music and a host of other important decisions.
To promote the special series Omega Fittipaldi, Chevrolet, the WMcCann created a project involving the pilot.
Fittipaldi helped select the trophies, cars and most representative landmarks of his career, which were photographed and reproduced in print media campaign. Then, the pilot wrote a dedication in the ads under the name of each of the readers of a special mailing to subscribers of Editora Abril.
In addition, each ad has received a URL with an individual code, which leads the reader to the site of the Chevrolet Omega Fittipaldi, that he may see the exact moment that his magazine was signed. On the site, a video shows Fittipaldi greeting each by name player autographs while the ad.
The logistics of the action consumed about three months and required a special strategy work. 10 person team spent six days in the office of Emerson Fittipaldi, in Sao Paulo, where the ads were signed and filmed in different shifts. Because it is an unprecedented action, the agency has made a placement test to calculate whether it would be feasible at larger scales.
In the first ad autographed everything was calculated: from the time spent on each signature of the pilot until the time of drying of the ink stylus used in the action, passing paper specifications and strategy of handling.
Now, the proven ability to undertake the project, the ad will run on a large scale, to 2,000 subscribers of the magazines selected Four Wheels and See.
Beautiful Lamborghini promoting the production of its new LP700-4 model hypothesized.
The new promotional video shows the power of the new car struggling against the force of nature, which arises causing earthquakes and the eruption of stone pillars, destroying roads, and still creates a cataclysmic supercell in a harsh desert. It should be about what the Maya tried to warn us. Just hear him scream and try not to think about trying to run a shelter.
With 3 minutes, the film "Triumph" is watered visual effects and makes anyone feel like being in the car (as if he needed the video for it, right?). The video was first aired during the Motor Show in Shanghai (April 19), drawing cheers and applause of those present, and bringing the concept "The Relentless Force", which is being used worldwide to promote your car more important in the last 11 years.
Creation is the German Philipp und Keuntje, with production and direction of Sehsucht GmbH Ole Peters.
It was recently announced that the Dodge brand has teamed with Universal Pictures creating a partnership at various levels to support the next action thriller from Universal, Fast Five (the fifth film in the franchise The Fast and the Furious), and the 2011 Dodge Charger. The Dodge Charger Dodge vehicles provided several 2010 and 2011 for the chase scenes that occur throughout the film.
Below you will confer a commercial released by Dodge. The idea of the campaign promoting the partnership is to show that the films are always better when there are scenes of persecution and of course, cars that take the hit. This concept extends through the website www.dodge.com / fastfive , where there are several behind the scenes videos, as well as promotions and actions on social networks and also presents in detail all the cars that were used in the film.
Creation is the Wieden + Kennedy, Portland, produced by Biscuit Filmworks, directed by Steve Rogers and effects of the A52.
Cool new spot for Toyota being aired in Australia.
"Glass Organs" was created by Saatchi & Saatchi Sydney and all appears to show the fragility of a human being at the time of impact of a collision and, of course, the whole concern of the brand with the security of their vehicles and those who direct . The Sweet Shop Production and directed by Noah Marshall.
The Range Rover has just launched its international campaign "Pulse of the City," what happens in the major cities of the world to celebrate the launch of revolutionary new Range Rover Evoque, the vehicle more efficient and more urban when the Range Rover brand . The new model is a response to the needs of a new generation of urban drivers seeking elegance and sporting style, without sacrificing the luxury and new technologies.
The campaign will be activated in major cities like New York, Shanghai, London, Paris, Berlin, Milan, Sydney, Sao Paulo, Moscow and Madrid. The avant-garde architecture of these cities form the backdrop against which the car was inspired to attract a new audience, cosmopolitan and modern.
About 40 personalities from the worlds of art, design, fashion, journalism, food, high fashion, entertainment and business, will share in the next 12 months, their impressions and their insipirações about their city and country. Here in Brazil the task came from the renowned " The Twins ". Like the Range Rover Evoque was inspired by the city, these 'City Shapers' will count on a microsite , designed especially for the campaign, their favorite places, restaurants or shops where you buy clothes and accessories for the day-to-day, both in their city of origin and in cities where they often work.
Phil Popham, managing director of Land Rover said: "The Range Rover Evoque is the smaller vehicle, light and efficient brand, and is therefore ideal for urban driving. Land Rover brought together more than 40 opinion leaders who live in big cities in the world to join the launch of the Range Rover Evoque. "
The ultimate goal of this campaign is to capture the "pulse of the city" through interactive comments of "City Shapers" and followers of the page so you can produce, in 2011, a "portrait" of the real and digital world's largest cities. The project is responsible for the agency Brooklyn Brothers London.
After turning over a new family of cars and beat the record for most cars sold annually in Japan, Toyota continues to promote the Prius, now announcing a new challenge as part of his campaign Toyota Prius Projects (already commented here ).
We're talking about an ambitious initiative, which will take place on March 31 and 30, where the brand is determined to break 200 records in an interactive event and will be broadcast live over the Internet, in two sessions 10 hours a day. 4 The new Prius models should be used at the event, and the public is invited to participate and promote it on social networks, and help in choosing the ideas which records should be beaten.
The coolest thing is that we are not talking about very serious record, but the most bizarre possible, which will run along with URDB (Universal Record Database), which is a more swashbuckling version of Guinness, wébica, funny, friendly, and I say it's even more interesting. The site has existed for some time and lately has become a fever in the U.S..
Below a video promoting the entire project, worth checking out. www.toyotapriusprojects.com
After recently breaking the record with his Mitsubishi Live Drive , the brand decided to make another historic achievement, this time in slightly larger proportions.
Mitsubishi announced that its Outlander (SUV) and Outlander Sport (CUV) has become the line of vehicles with four-wheel drive more awards than any vehicle category after breaking five Guinness World Records in 24 hours. The historical feat has become the latest marketing campaign
Mitsubishi, demonstrating the company's spirit of innovation, highlighting the sophisticated control system on all four wheels.
The campaign website and a behind the scenes show that, however bizarre they are records, the brand made history:
- The greatest distance by the vehicle in reverse on snow in 30 seconds (300m);
- The shortest braking distance by a vehicle on ice - 30 mph to 0 mph - (56.2m);
- The most-of-vehicle figure eights on ice in two minutes (3 laps);
- The fastest vehicle slalom relay on ice - 1 / 4 mile - (1:11 min);
- The fastest lap in a square driven vehicle - gravel, 100 ft. x 100 ft. - (19:31 sec).
Creation is the 180LA.
Mitsubishicars.com / WorldRecords
Paris, as everyone knows, is one of the most beautiful places in the world. But those who live there have to deal every day with a big problem: the hellish traffic.
A new service offered by Europcar, called Autoliberte, makes renting a car in France becomes extremely easy and inexpensive, making owning a car becomes an expense totally meaningless, and even more to encourage the growth of traffic excessive.
Ogilvy Paris then decided to launch one of the famous "pranks of the Trickster" (with a somewhat joke in bad taste) to promote the new service. The guys just towed the car from random people who came to shop. When these people were just returning a pile of rubble, crushed by a supposed authority (fictional), who claimed to be conducting a "reduce" the number of cars in Paris. Only the license plate could be recognized by their owners, causing despair to take care of these people. Along with the pile of rubble, a number of central one was available so that the owners would tie dissatisfied.
The action took the name "Crush Hour" (English) or "La grande compression" (French) and generated more than 1M Euros in spontaneous media, more than 2.5 million views on YouTube, and thousands of messages in social networks. Anyway watch the video with the case of the project and tell me what you think.
Action simple and ingenious held in Cape Town, South Africa, following the concept "Enjoy the Silence", promoting the new Volkswagen Golf as the quietest car in its class. Creation of Ogilvy.
Source: Virally
Saatchi & Saatchi's Toyota Sweden created for an interesting solution to improve fuel consumption from the observation of driving, looking for a "smoother ride". The application , launched late last year, simulates a glass of water placed on the dashboard and the challenge is not to drop or a drop. This kinder toward reduced up to 10% consumption and reduce CO2 emissions. Check out more details here .
Finally, the application was so successful that it once had a case reported by the agency. The result was 90.000 downloads and peaked at # 3 instead of the most downloaded applications on the App Store, resulting in a total of 400,000 km in Ecodriving. How cool is that?
A grace this new commercial promoting the new Audi A4. The history of video is going around a little robot who wants to be more modern. When sadness falls on it, can see that this is not an exclusive feel her, many others want to evolve.
Creation of DDB Barcelona, with production in August and directed by Nacho Gayan. The video also won the people by the sound of "If I Only Had A Heart", the classic track "The Wizard of Oz."
