Cool new spot for Toyota being aired in Australia.
"Glass Organs" was created by Saatchi & Saatchi Sydney and all appears to show the fragility of a human being at the time of impact of a collision and, of course, the whole concern of the brand with the security of their vehicles and those who direct . The Sweet Shop Production and directed by Noah Marshall.
After turning over a new family of cars and beat the record for most cars sold annually in Japan, Toyota continues to promote the Prius, now announcing a new challenge as part of his campaign Toyota Prius Projects (already commented here ).
We're talking about an ambitious initiative, which will take place on March 31 and 30, where the brand is determined to break 200 records in an interactive event and will be broadcast live over the Internet, in two sessions 10 hours a day. 4 The new Prius models should be used at the event, and the public is invited to participate and promote it on social networks, and help in choosing the ideas which records should be beaten.
The coolest thing is that we are not talking about very serious record, but the most bizarre possible, which will run along with URDB (Universal Record Database), which is a more swashbuckling version of Guinness, wébica, funny, friendly, and I say it's even more interesting. The site has existed for some time and lately has become a fever in the U.S..
Below a video promoting the entire project, worth checking out. www.toyotapriusprojects.com
Saatchi & Saatchi's Toyota Sweden created for an interesting solution to improve fuel consumption from the observation of driving, looking for a "smoother ride". The application , launched late last year, simulates a glass of water placed on the dashboard and the challenge is not to drop or a drop. This kinder toward reduced up to 10% consumption and reduce CO2 emissions. Check out more details here .
Finally, the application was so successful that it once had a case reported by the agency. The result was 90.000 downloads and peaked at # 3 instead of the most downloaded applications on the App Store, resulting in a total of 400,000 km in Ecodriving. How cool is that?
With the presentation of the family Prius at the Detroit show, Toyota decided to launch a promotion involving its pretty cool hybrid car and the Internet.
"Prius Goes Plural" has even win a Promoted Trending Topics on Twitter, and comes with everything to decide a question of the maker, what is the plural of the word Prius?? Finally, the users are from all over the world who have this difficult task through Facebook , and may vote on some names like "Prii", "Prien" and "Prium."
A very nice video was also released on the web with one of those didactic songs for children, is worth checking out. Creation is Saatchi & Saatchi.
When One Becomes More
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Simply amazing this project promoting the new Toyota Auris Hybrid.
" Get Your Energy Back "comes with the very latest in 3D video mapping, resulting in projections that come to life and realism. An extraordinary event that happened in Shoreditch, London, and that certainly brings positive values for the new Hybrid Synergy Drive Toyota Auris. ANIMAL!
The project is responsible for the Glue Isobar.
An extraordinary event projection mapping, is an extraordinary car. Relive the story of a car Which recycles the energy it drives - Auris with the Toyota Hybrid Synergy Drive. Filmed on location in Shoreditch, London on 22 September 2010.
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I really liked the new Toyota campaign created by Saatchi & Saatchi Italy to promote his new hybrid car Toyota Auris HSD, which promises to emit only 89 g / km of CO2 and has a fuel consumption of 3.8 l/100 km advertised .
Technology, hybrid power, and future children. Basically these elements make the new campaign strategy, which already comes with a nice TV commercial, called "Loop", and that you provide below. The production is the (h) films, directed by Luca and Luca Lorenzini Pannese.
Saatchi & Saatchi New Zealand has just launched a new campaign promoting the Toyota iQ, the smallest car for 4 people in the world.
"Nimble as a mouse" is a campaign that focuses on promoting such a size, where the brand decided to turn your car into a mouse, where the car could move a cursor and operate a real computer. The idea, of course, imposed a technological challenge, since he would have, and move like a mouse, also click, drag, drop and everything. A software was created to make this possible.
Below you can check a video documenting everything. Production of Thick as Thieves is directed by Leo Woodhead.
The coolest indoor scenario is that the guys have created, complete with a giant monitor, and a coffee mug 
Remember our friend Buddy ?
For those unaware, at the end of last year's Toyota of South Africa launched its newest mascot, a charismatic boxer breed dog named "Buddy," and since then has been great interest in the country. Now comes the dog for a new ad, this time promoting the Toyota Auris Sport X , along with a new partner. Hilario.
Creation is the DraftFCB Johannesburg.
Commercial created by Saatchi & Saatchi Sydney just over a month promoting the Toyota Camry in Australia. The hybrid model of the brand comes under the concept "Everyday Amazing" showing a true Cirque du Soleil going at full setting of the sun, the streets of a city, while a guy around your work home.
I thought it was one of those webseries be more focused and boring routine of a traditional family in an attempt to promote the new Toyota Sienna . But I was wrong.
"Meet The Parents" goes a little further, and shows a family where the parents are not exactly a good example. The couple, who calls himself 'world's greatest parents' will participate in a series of videos showing their 'skills and competencies' with their children, telling how they met and, of course, showing what is the envy of all : the new Toyota Sienna.
Following the idea of the new model is a minivan that satisfies all their interests (selfish and self-interested), Toyota continues its concept of "It's All About You."
Creation is Saatchi & Saatchi, produced by Caviar Content and direction of Jody Hill.
Rolls even a video clip recorded by such a family, a single called "Swagger Wagon":
Toyota has launched a challenge promoting their participation in NASCAR 2010.
We are talking about Sponsafy Your Ride , a challenge where the brand wants racing fans come and make a design with the stickers on a car all customized, through a tool called Sponsafier. What is the big prize? The winner will have the chance to see his art-adhesive in the car during the race the Toyota NASCAR Sprint Cup All Star Race, entitled to paid trip and VIP tickets. The campaign will be rolling until March 15.
And as it should be expected, the campaign has the support of a very nice TV commercial, which debuted in the intervals of a confused Daytona 500, the main proof of NASCAR, which took place this past Sunday, April 15, in which Jamie McMurray won.
Creation is Saatchi & Saatchi Los Angeles, produced by Epoch Films and directed by Matt Aselton.
