Red Bull's involvement with sports does not come today, and already is a registered trademark of the company.
One of the sports in which the brand is proud to be part of the so-called BASE jumping is a sport in which the base-jumper leaps from cliffs, buildings, antennas and even bridges. For this type of activity, the base-jumper makes use of a parachute suitable for openings at low altitudes. The acronym BASE means "Building Antenna Spam & Earth," or in Portuguese, "Building, Antenna, Bridge and Earth." See some of the implications of the brand with such sport here .
The new thrust is a viral video for there to cool. It is an interactive video, where Internet users can control the view of a jumper BASE jumping, and even direct you during the jump. Just click and drag the mouse on the screen while the video is rolling. Cool!
See the video after the jump.
@ 58acres Nice jumps, but this one is cool too
Base jumping with RedBull # # interactive video http://is.gd/bp3UW RT @ ypsilon2
Red Bull joins bid vidéo interactive base jump http://bit.ly/9QXTJ6 (via @ @ Ypsilon2 Jerome_L)
Check Vidéo 360 ° + Red Bull = http://bit.ly/9yHTRK
Red Bull launches interactive video of base jumping http://tinyurl.com/y48r6na # advertising
Good way to give yourself motion sickness. > RT @ iconomaque: 360 camera, base jumping with RedBull. # # Interactive video http://is.gd/bp3UW
Wow! Amazing interactive video viral campaign for Red Bull .. http://bit.ly/9yHTRK
RT @ flavouritemedia: Wow! Amazing interactive video viral campaign for Red Bull .. http://bit.ly/9yHTRK
Amazing 360 interactive videos - it's the future! Check out http://ow.ly/1yb0H and http://ow.ly/1yb0S from immersive media.
RT @ Alex_EpicRealm: 360 Amazing interactive videos - it's the future! Check http://ow.ly/1yb0H and http://ow.ly/1yb0S from immersive media.
Red Bull launches interactive video BASE jumping http://is.gd/bp3UW